Why UGC campaigns may be the answer to the biggest challenges CMOs face this year
SmartBrief - Marketing
JULY 25, 2023
In fact, Gartner reports 75% of CMOs are being asked to “do more with less” this year and are feeling pressure to cut their martech investments. A brand who puts their customers in the spotlight proves they are confident in their own products and in turn help influencer purchasing decisions among customers who may be on the fence.
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