publisher Amazon Forrester Purchase WOM 
Buzz Marketing for Technology
APRIL 15, 2010
Zappos was founded in 1999 and sold to Amazon for $1.2 It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. Doesn’t that mean customer service is now more important to shaping customer perceptions, brand preference and future purchase activity?
B2B Marketing Zone Posts
JULY 7, 2010
So much noise is created on a daily basis through content publishing that it’s a real challenge to find anything meaningful. Back in March, we published a blog post: Vital Statistics for B2B Marketers – with the aim of trying to make some sense of what’s going on – and the fundamental changes that are underway. Drip Too Fast.
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