CMO Coffee Talk with Play Bigger – Recap and Q&A, as seen on PlayBigger
6sense
NOVEMBER 9, 2021
And categories were outsourced to the domain of companies like Gartner, Forrester and IDC. Then we all saw how great legendary companies like Apple, Salesforce, and Amazon proved you can move category definition and strategy from Gartner back to the executive suite. Categories live everywhere in the consumer world.
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