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Why we care about B2C marketing: A guide for marketers

Martech

We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . Its ROI is an impressive $36 for every $1 spent , which outperforms virtually any other digital channel. Estimated reading time: 7 minutes. What is B2C marketing? Get MarTech! In your inbox.