| |  Amazon + Forrester + Linkedin + Social Media | 8 articles |
| Page 1 of 1 | Previous | Next | GROW - PRACTICAL MARKETING SOLUTIONS FEBRUARY 18, 2011  Ascent of the social media climbers: Klout goes mainstream Because this excellent piece from Boston Globe reporter Beth Teitell represents one of the first times the concept of social scoring systems like Klout have jumped into the mainstream media. Here is Beth’s fine article: Ascent of the social-media climbers. People call and say, ‘I work in social media, and I’m going to lose my job if my score doesn’t rise.’ | BUZZ MARKETING FOR TECHNOLOGY APRIL 15, 2010  Customer Service is the New Marketing Zappos was founded in 1999 and sold to Amazon for $1.2 It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Tweet This! | | | | | |
| BUZZ MARKETING FOR TECHNOLOGY MAY 19, 2010 Social Customer Support delivers Strong ROI In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case. So why wouldn’t you center you social media efforts in this area? Share this on Linkedin. Tweet This! | B2B MARKETING ZONE POSTS JULY 7, 2010 Top 40 Posts and Hot Topics of Inbound Marketing and Social Media fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. CMO’s Guide to The Social Landscape. Manic Depressive or Social Media Maniac? Social Media (246). | BUZZ MARKETING FOR TECHNOLOGY MARCH 25, 2010  The Perfect Storm in Customer Service Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. If your company is not listening to the volume of conversations out on social media – you are effectively ignoring them. Share this on Linkedin. Tweet This! Share this on Facebook. | MODERN B2B MARKETING DECEMBER 15, 2009 Online Marketing News in 2009: The Year’s Hottest Events Google Announces New Offerings in Real-Time, Mobile and Social Search. Linkedin and Twitter integrate. Salesforce.com announces Chatter, social computing for enterprise companies. Marketing Automation gets Social – the first major announcement about social marketing automation. Robert Half Technology study announces 54% of companies blog social media sites. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more. | | | | | | | |
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 Getting a customer is not the end goal it’s the middle
In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. One great spot to invest in is Social Support. Share this on Linkedin. Let me explain …. Are you over weight in Acquisition? Tweet This! MORE >> -
DELICIOUS B2BMARKETING | MONDAY, DECEMBER 13, 2010  The State of the Blogosphere 2010
Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? 30% of corporate bloggers admit to blogging as a way to get published or featured in traditional media. Blogs form the basis for the formation of interest graphs , which, for all intents and purposes, represent the next stage of social networking. MORE >>
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