Why UGC campaigns may be the answer to the biggest challenges CMOs face this year
SmartBrief - Marketing
JULY 25, 2023
In fact, Gartner reports 75% of CMOs are being asked to “do more with less” this year and are feeling pressure to cut their martech investments. But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend.
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