Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016
The ROI Guy
MARCH 1, 2016
Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% YoY increase from 2015. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Sources: Gartner Says Worldwide IT Spending is Forecast to Grow 0.6
Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015
The ROI Guy
JULY 15, 2015
Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% YoY decline from 2014 levels. This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% Percent in 2014 Gartner Forecasts 3.1%
Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
grow - Practical Marketing Solutions
AUGUST 19, 2014
What is the largest Internet-based company in the world? a) Google. b) Amazon. c) eBay. d) Tencent. Source 2014 Millward Brown study. 6. (D) According to a 2014 Forrester study, 44% use the second screen of social media while watching TV. 7. (B) Hangouts On Air allow users to broadcast and record live stream video. 8. (B) Automatic Kismet. Who was the first U.S. Italian. Spanish 8.7%.
Five Areas Where B2B Marketers Can Leverage Big Data
JUNE 18, 2015
With the availability of cheap cloud storage utilities like Microsoft Azure or Amazon Web Services, some companies may be inclined to store data in large quantities without any game plan on how to make use of it. Big data is now the “New New Thing” in marketing and companies big and small are scrambling on what to make out of this emerging hot subject. What is Big Data?
When Good Things Happen to Good Research
B2B Marketing Unplugged
JULY 19, 2010
Basically, you go out and conduct a survey in your area of interest or expertise and publish the results. Bank of America has an annual CFO survey, Deloitte serves up a holiday survey each fall, and Staples has been taking the temperature of small business in recent years. The problem with this survey is that I’m neither credible nor qualified to respond to it but have an incentive to do so anyway. The last IT decision I made was whether or not to call them about the earring I dropped into the printer. So I probably shouldn’t participate in this survey.