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| | B2B MARKETING UNPLUGGED
JULY 19, 2010 When Good Things Happen to Good Research
Basically, you go out and conduct a survey in your area of interest or expertise and publish the results. Bank of America has an annual CFO survey, Deloitte serves up a holiday survey each fall, and Staples has been taking the temperature of small business in recent years. They needn’t be a household name but their survey design and methodologies should be able to withstand a decent amount of scrutiny. The problem with this survey is that I’m neither credible nor qualified to respond to it but have an incentive to do so anyway. Do a credible job. Lather.
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