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Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value.

Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% Sources: Gartner Says Worldwide IT Spending to Decline 5.5%

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

Only 37% of developers surveyed measure their success in the sector by revenue or user experience, with the balance playing at it for fun, as a hobby or to try to stay ahead of the curve. Forrester’s predictions on the trajectory of success for the Internet of Things (IoT) in this chart show some interesting trends around what are still immature technologies. Week of July 4th. N.p.,

Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

grow - Practical Marketing Solutions

b) Amazon. D) 77% of marketers surveyed are spending on social media ads compared to 51% for search, 43% for in-game advertising and 61% for mobile ads. D) According to a 2014 Forrester study, 44% use the second screen of social media while watching TV. b) Amazon. How much do you know about social media platforms, facts and trends? a) Blogger. b) VK. c) Wordpress.

Test 99

When Good Things Happen to Good Research

B2B Marketing Unplugged

Basically, you go out and conduct a survey in your area of interest or expertise and publish the results. Bank of America has an annual CFO survey, Deloitte serves up a holiday survey each fall, and Staples has been taking the temperature of small business in recent years. They needn’t be a household name but their survey design and methodologies should be able to withstand a decent amount of scrutiny. The problem with this survey is that I’m neither credible nor qualified to respond to it but have an incentive to do so anyway. Do a credible job. Lather.

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