Basically, you go out and conduct a survey in your area of interest or expertise and publish the results.  Bank of America has an annual CFO survey, Deloitte serves up a holiday survey each fall, and Staples has been taking the temperature of small business in recent years. They needn’t be a household name but their survey design and methodologies should be able to withstand a decent amount of scrutiny. The problem with this survey is that I’m neither credible nor qualified to respond to it but have an incentive to do so anyway. Do a credible job. Lather.