SmartBrief - Marketing

JULY 25, 2023

In fact, Gartner reports 75% of CMOs are being asked to “do more with less” this year and are feeling pressure to cut their martech investments. But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Marketing Insider Group

FEBRUARY 5, 2024

LinkedIn) An ABM strategy can boost marketing revenue by 208%. LinkedIn) 72% of consumers who conducted a local search visited a business within 5 miles. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. WARC) 94% of B2B marketers implement ABM strategies. of businesses.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Televerde

OCTOBER 30, 2019

Here’s a fun one for you: In survey after survey, marketing is listed as one of the least valuable professions to humanity, scraping the bottom alongside politicians and civil servants. LinkedIn has over 560-million users in over 200 countries. LinkedIn, 2019). LinkedIn, 2019). billion (Gartner, 2016).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45