The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. Sources: Gartner Says Worldwide IT Spending is Forecast to Grow 0.6

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Porch Group Media

AUGUST 4, 2020

Just look at Amazon as a great example of putting customers first in everything. Source: Gartner) Speed, convenience, helpful employees, and friendly service matter most to over 70% of consumers. For example, for mass-market auto manufacturers, improving CX by one point can lead to more than $1 billion in additional revenue.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Marketing Insider Group

FEBRUARY 5, 2024

Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Hosting Tribunal) Food blogs lead in popularity, with 42.8% BKA Content) Businesses that maintain blogs generate 67% more monthly leads than those without blogs. SEMrush) The U.S.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Martech Advisor

MARCH 18, 2020

In an era where shareholder value is no longer everything , and customer experience continues to be a leading driver of business results, this shift will be integral to success. Today’s leading brands are using data to not only make relationships with customers more relevant and useful, but more meaningful, too. percent).

Marketing AI 66

Marketing AI Marketing Budget Budget Programs Lead Ranking 66

6sense

NOVEMBER 9, 2021

And categories were outsourced to the domain of companies like Gartner, Forrester and IDC. Then we all saw how great legendary companies like Apple, Salesforce, and Amazon proved you can move category definition and strategy from Gartner back to the executive suite. If you’re in a Gartner knife fight, win it.

CMO 48

CMO Enterprise Management Work Management Marketing Management 48

Televerde

OCTOBER 30, 2019

Content marketing generates 3X as many leads for 62% less money than traditional marketing. A staggering 74% of companies found that both lead quantity and quality drastically improved thanks to an informed content strategy. Long-form blog posts generate 9X more leads than short-form blog posts. billion (Gartner, 2016).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45