The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. Sources: Gartner Says Worldwide IT Spending is Forecast to Grow 0.6

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Gartner Spending Effectiveness Marketing Proposals 40

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. In B2B, increases in spend were expected by a slightly lower percentage of survey participants in categories such display, email, mobile, paid search and SEO.

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The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4%

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Gartner Spending Effectiveness Marketing Proposals 40

Porch Group Media

AUGUST 4, 2020

Just look at Amazon as a great example of putting customers first in everything. Source: Gartner) Speed, convenience, helpful employees, and friendly service matter most to over 70% of consumers. Source: PwC) About two-thirds of survey respondents said they have a senior CX leader and a centralized CX team in place.

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Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Digital Marketing Institute) Amazon accounts for 37.8% PwC) Customers are 2.4x

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Paid Content Stats Marketing Budget Webinar Metrics 219

Martech Advisor

NOVEMBER 5, 2019

According to Zenith’s ‘Programmatic Marketing Forecasts’ report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020. A few years ago, Gartner predicted that by 2020, 30% of web browsing sessions will be done without a screen, through voice-first browsing.

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