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5 eCommerce Trends to Watch in 2022

Conductor

Ulta’s virtual try-on GLAMLab —which allows shoppers to sample makeup options—saw a seven-fold increase in engagement during the COVID-19 pandemic. Facebook now offers retailers and consumers video-infused Live Shopping options. And even Twitter is introducing a range of shopping experiments expected throughout 2022.

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8 Marketing Takeaways from Behavioral Economics

Content Standard

While traditional word-of-mouth can increase your customer base, online reviews (such as on Facebook, Yelp or Amazon) are also important in serving as social proof for consumers. Customers might make a decision based on social norms in order to gain acceptance by others.

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How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More

Hubspot

Customer service is still necessary, and the folks at Tesco have chosen to use Twitter as a way of executing this with a human touch. 7) Amazon Prime: Use subscriptions to bolster the experience. Which is exactly what Amazon created in the form of Prime. million Facebook impressions. Image Credit: Figment Productions.

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). The next version of my landscape won’t cover all of them, just a large representative sample.

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THE HACKIES: Alexa, Ask Authentic for Today’s Daily Tip

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. A casual conversation about AI and Amazon Alexa quickly turned into a “We can build our own skill” brainstorming session with lots of excitement and broad hand gestures. How is this possible, you ask?

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, Alexa, owned by Amazon and best known for its Alexa Rank metric, combines competitor intelligence with SEO and website analytics.

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5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

Promoting businesses on social media such as Facebook and Twitter is huge these days. This could mean dismissing more popular methods such as Facebook ads. This is particularly useful for niche businesses—it allows people to touch, hold, and sample your clients’ products. So what do you do?