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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. LinkedIn offers 80% of social media B2B leads , for example.

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Introducing the Definitive Guide to Social Media Marketing

Adobe Experience Cloud Blog

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Marketing #FOMO, anyone?

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What Marketing Communications Should You Personalize?

PureB2B

Personalization has proven to be a highly effective marketing strategy. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. An important email personalization strategy is segmentation. Social Media.

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5 Crucial Data-Driven Marketing Trends and How to Exploit Them

Adobe Experience Cloud Blog

As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. Have you ever logged into your Amazon account and found customized product recommendations based on your shopping and browsing activity?

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. WARC) 94% of B2B marketers implement ABM strategies.

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Marketing Communications You Should Personalize

PureB2B

Personalization has proven to be a highly effective marketing strategy. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. An important email personalization strategy is segmentation. Social Media.

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A Content Conversation with Social Media Examiner Founder & CEO Michael Stelzner

Adobe Experience Cloud Blog

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. Recently I caught up with Michael, and he answered some very tough questions that content and social media marketers face everyday. You’ve got to find out by asking, it’s that simple.