funnel Amazon Facebook SMB WOM 
Hubspot
JUNE 19, 2014
The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Examples: Amazon, Apple, Nike. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. FB: Facebook. SMB: Small-to-Medium Business. WOM: Word-of-Mouth.
Hubspot
MARCH 10, 2016
For example, Amazon, Apple, and Nike are primarily B2C companies. 8) Bottom of the Funnel. Since we’re going alphabetically, the last part of the funnel process is first! The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. 35) Facebook.
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