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Meta partners with Amazon to streamline advertisers’ conversions

Martech

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. What Amazon is saying. Shoppers in the U.S. Why we care.

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Meta launches genAI features for ads

Martech

Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. Inserting generative AI into the Facebook (and Instagram) ad workflow is likely to appeal to the smaller businesses that constitute the bedrock of Meta’s advertising business. Text variations. ” Why we care.

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5 Alternatives to Facebook, Google, and Amazon Ads

Hubspot

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

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Good morning: Exits for Amazon sellers

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and nice exits are available for Amazon sellers. I’m an Amazon customer, of course. I’m an Amazon customer, of course. By selling out. Editorial Director.

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9 Chatbot builders to enhance your customer support

Sprout Social

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. This article will dive into all the details about chatbot builders and explore their features. Table of contents: What is a chatbot builder?

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Your 2020 Amazon Marketing Roadmap

Martech Advisor

Did you know that Amazon now has an audience of 310 million, and growing? By fine-tuning your Amazon marketing strategy for 2020, you can make your products stand out and resonate with customers. A whopping 1,120,901 new sellers joined Amazon’s e-commerce marketplace in 2019!

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14 ecommerce platform features that retailers can leverage to improve sales

ClickZ

30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. . Product-focused features — The heart of any good online shopping experience is the merchandise.

eCommerce 141