Customer Experience Matrix

JULY 3, 2017

I’m still chewing over the role of “walled garden” vendors including Google, Amazon, and Facebook, and in particular how most observers – especially in the general media – fail to grasp how those firms differ from traditional monopolists. It starts with Amazon in 1994, intercepting buyers before they can reach a physical retailer.

Work Management 68

Work Management Personalization Effectiveness Marketing Management 68

Customer Experience Matrix

JANUARY 9, 2017

One point that I think does need more discussion is how companies like Facebook , Google , Apple , and Amazon have a natural tendency to take over more and more of each consumer’s experience. It’s pitifully easy to imagine a world where people live Apple or Facebook branded lives that are totally controlled by those organizations.

Amazon 120

Amazon Facebook Intent Design 120

Customer Experience Matrix

DECEMBER 14, 2016

Clients could also use other databases including SQL Server, Amazon Redshift (also columnar), or MongoDB, although BlueVenn says nearly all its clients use the BlueVenn engine for its combination of high speed and low cost. Next year it will add display ad audiences and Facebook Custom Audiences.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

AUGUST 4, 2022

Big Tech Under Siege But there’s an arguably larger, secondary impact, when privacy changes threaten the flow of third-party data into the surveillance marketing engines of Google and Facebook, which between them capture 50% -- half – of all global advertising revenues, and nearly 70% of global digital ad revenues.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

AUGUST 25, 2017

AI itself is part of that change but there are other forces at play: notably, the “ personal network effect ” that drives companies like Facebook, Google, and Amazon to hoard increasing amounts of data about individual consumers. The dominant feature of today’s business environment is accelerating change.

Marketing AI 174

Marketing AI Campaigns Planning Work Management 174

Customer Experience Matrix

MAY 14, 2017

And, as you know from my last blog post , the main story in customer data today is the increasing control exerted by Google and Facebook , and to a lesser degree Amazon , Apple , and Microsoft. It’s just inconceivable that an economic force as powerful as Internet marketing will let regulations put it out of business.

Privacy 120

Privacy Work Management Marketing Management Conference 120

Customer Experience Matrix

AUGUST 20, 2017

It also helps that the system runs on Amazon S3 , so little time is spent setting up new clients or adding resources as existing clients grow. While there’s no user interface for creating audiences, Treasure Data does provide the functions needed to assign customers to segments and then push those segments to email, Facebook , or Google.

Ideal Customer Profiles 136

Ideal Customer Profiles Work Management Marketing Management Case Studies 136

Customer Experience Matrix

JANUARY 12, 2018

This gatekeeper function is already at the center of the business models for Amazon, Facebook, Google, Apple and others (increasingly including non-net-neutral broadband operators). Another obvious change will be that the device vendors themselves have more control than ever over the messages their customers receive.

Activities 174

Activities Marketing AI Paid Search Agency Paid Social Agency 174

Customer Experience Matrix

SEPTEMBER 27, 2014

Call it the “Amazon fallacy”: customers believe that since Amazon.com can give them highly personalized treatments, so can everyone else. There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. Anyway, back to BlueConic.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Advertising Channels 120

Customer Experience Matrix

MARCH 3, 2017

The system can accept feeds from major advertising systems ( GoogleAdwords , Bing , Facebook Ads ), from Web analytics ( Google Analytics , Mixpanel ), and various data stores ( MySQL , Amazon Redshift and S3 , MongoDB , Apache Hive , etc.).

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Customer Experience Matrix

MARCH 19, 2014

Of course, today''s real giants in compiling customer data are the companies like Google , Facebook , and Amazon. Many marketers will find hiring one of these vendors is an appealing alternative to building their consolidated customer database in-house.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Buy Advertising Agencies 120

Customer Experience Matrix

FEBRUARY 16, 2017

Users can export segments to other systems, including a two-way audience synchronization with Facebook and Google. It uses Amazon SNS to send push messages. The system provides a form-based segment builder that can create complex expressions. These can be saved and used within other segment definitions.

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168

Customer Experience Matrix

MAY 1, 2018

Readers of this blog and the CDP Institute newsletter know that I’ve been fussing for years about privacy-related issues with Facebook , Google , and others. In a nutshell, the Facebook news has made people aware of how broadly their data is shared and GDPR has shown them it doesn’t have to be this way. So much for that.

Privacy 159

Privacy Facebook Personalization Paid Search Agency 159

Customer Experience Matrix

JANUARY 27, 2018

Further muddying the waters, social and ecommerce companies (Facebook, Amazon, and eBay) topped NetBase’s list of most loved brands while Google ranked just 29th. Similarly, The Verge found that Amazon and Google were significantly better liked and trusted than Facebook or Twitter.

Paid Content 153

Paid Content Paid Search Agency Advertising Agencies Lead Scoring 153

Customer Experience Matrix

DECEMBER 19, 2016

We can expect the world to divide itself into tribes of consumers who rely on companies like Amazon, Apple, Google, or Facebook and who ultimately end up making similar purchases to everyone else in their tribe. In the future, those product decisions will be handled by algorithms that consumers cannot understand in detail.

Work Management 120

Work Management Marketing Management Guerilla Marketing Tips 120