Biznology

OCTOBER 23, 2017

Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. This also adds new ways to fight Amazon ‘s rise. It may outperform Google and Facebook in advertising and content, producing ad revenues. Lesson for leaders.

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Biznology

NOVEMBER 22, 2019

More than half of the population has an account on some of the popular social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Not all the data you share on social media gets stored on top-notch Facebook, Instagram, or Twitter servers. Fortunately, Facebook and Amazon resolved this “inconvenience.”

Privacy 156

Privacy Social Media Media Lock-In 156

Biznology

AUGUST 28, 2017

You will never win by competing with Google , Facebook , and the advertising tech industry. From focusing your company on areas where Google, Facebook, and ad tech are the world’s best experts, to starting a new paradigm business then scaling it as it develops traction with consumers. Think “breakout”.

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

Biznology

NOVEMBER 13, 2017

How can publishers take back leadership from the tech giants, Google and Facebook ? The Internet expanded computing to the network and now Microsoft confronts the new giants of Google, Facebook, and Amazon. Lesson for leaders. The way to defeat their platforms is to change the paradigm.

Custom Publishing 143

Custom Publishing Mobile Advertising Marketing AI Amazon 143

Biznology

SEPTEMBER 11, 2017

Giant digital platforms push entire industries into downhill slides, with Amazon ’s advances triggering new waves of bankruptcies and fears. The Internet is evolving from one network into private walled gardens owned by giant companies like Facebook , Google , and Amazon, and separate Internet in countries like China, Iran, and Russia.

Cable 169

Cable Class Mobile Advertising Amazon 169

Biznology

JANUARY 15, 2018

Will Google , Facebook , Amazon , Microsoft , and Apple devour the whole world’s wealth? Exponential growth has changed how you compete, but most people don’t realize it yet. Competitors who use exponential growth repeatedly win over linear companies.

Digital Transformation 178

Digital Transformation Leads Lead Marketing Qualified Leads 178

Biznology

APRIL 9, 2019

Of course, that means we all spend lots of time working with — and worrying about — the role played by Amazon, Google, Apple, Microsoft, and especially given their recent missteps with regard to data and privacy, Facebook. Why does Facebook think that’s important? And good on Facebook for acknowledging their mistakes.

Privacy 91

Privacy Paid Search Agency Marketing Proposals Facebook 91

Biznology

SEPTEMBER 10, 2019

We’ve all seen talk about the tech backlash, with firms like Amazon, Google, and Facebook in the cross-hairs of pundits and government officials. Facebook wants more of your data by turning Instagram into Snapchat. First: There’s a data backlash coming. That’s centered around their consolidated power and use of data.

Customer Satisfaction 91

Customer Satisfaction Trust Marketing Amazon Search Marketing 91

Biznology

MAY 20, 2019

Amazon Echo Dot promises not to spy on you. The tech giants—Amazon, Apple, Google, Facebook, Microsoft—are pouring billions into AI research and coming out with smart products that are slowly taking over the home and evolving into something … short of true AIs. There are several ways this can go. What’s your best guess?

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

Biznology

AUGUST 7, 2017

Five of six most valuable companies in the world are tech leaders: Apple , Alphabet ( Google ), Microsoft , Amazon , and Facebook. According to the stock market, the digital winners drive the world’s biggest valuations—the most valuable companies. Will this devour the world’s wealth, too?

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159

Biznology

OCTOBER 16, 2017

More examples include: Life: Any shared life space with two or more people digitally present, such as the equivalent of a Facebook conversation, private page, or group. Some of the biggest competitors include the algorithm-run giant platforms from Facebook, Google , Amazon , and others.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Biznology

APRIL 18, 2018

Think Amazon. Even at Amazon, I continue to get pushed offers for things I no longer need because I already bought them. It also includes provisions to protect citizens from the kinds of malicious manipulation they faced in the 2016 election at the hands of Cambridge Analytica and Facebook. Costs of personalization.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Biznology

NOVEMBER 25, 2019

There are several features I love about AppFollow, namely the ability to reply to reviews directly from the dashboard integration as opposed to needing to reply directly from Google Play, App Store, Amazon, Mac App Store, Steam, or the Microsoft Store.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

APRIL 20, 2017

If your Twitter following is larger than your Facebook connections, then start with Twitter posts encouraging customers to view valuable information on your business’s blog. First, you need to know which social media platforms your customers use most. Use social media to ask questions and take polls.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

SEPTEMBER 23, 2013

AMAZON : Remotely deleted George Orwell’s “1984″ from Kindle devices. Jeff Bezos posted an apology admitting the act was “stupid, thoughtless, and painfully out of line with [Amazon''s] principles.” BODYFORM : a UK maker of feminine hygiene products was called out by a snarky male on its Facebook page.

Brand Identity 80

Brand Identity Branding Business Amazon 80

Biznology

MAY 19, 2017

We all know that some years ago that digital was all about visibility and popularity (such as likes on Facebook and on Twitter ). For example, Uber ‘s app changes my expectation of FedEx , we compare United Airlines ‘ customer service to Amazon ‘s, HSBC ‘s website with Airbnb ‘s, Vodafone services with Buzzfeed.

Relevance 91

Relevance Television marketing Verticals Trigger Marketing 91

Biznology

DECEMBER 18, 2017

Google’s, Facebook’s and Amazon ’s platforms perpetuate the last century. When each vendor creates and sells their products, a tiny group of people decided the kinds of products people could make part of their lives. Mass market communication was used to sell these to everyone.

Marketing Automation Services 156

Marketing Automation Services Sales Qualified Leads Lead Scoring Lead Ranking 156

Biznology

JANUARY 28, 2021

Facebook, Google, Adobe, Amazon, Mastercard, and Coinbase are just some of the numerous companies switching to long-term remote work. Since the outbreak of the Coronavirus pandemic, safety in the workplace has become the backbone of positive employee experiences. Allow Long-Term Remote Work.

Peer-to-peer 118

Peer-to-peer Customer Surveys Amazon Differentiation 118

Biznology

MAY 8, 2013

In my last Biznology post , I suggested that Amazon would be a better model for your internal social platform than the obvious choice of Facebook. If users are just browsing but not buying, Amazon would be in big trouble. If all conversations in your social intranet are Facebook-like (i.e., Photo credit: Wikipedia.

Elasticity 80

Elasticity Amazon Wikipedia Ad Exchange 80

Biznology

JANUARY 11, 2016

If several friends from my high school search for my name in Google, LinkedIn, or Facebook, “the machine” can infer that we share something in common, even if I rarely use any of those tools. The more they share about them indirectly, they share more about me too.

Privacy 80

Privacy Startups Amazon Barriers 80

Biznology

MAY 12, 2014

But if the FCC changes its rules to allow ISPs to cut deals with companies like Netflix and Amazon for faster access, that equal access is in jeopardy. Sure, it’s just TV now, but how long will it be before Facebook pays for faster access – and passes those fees on to advertisers in the form of higher cost Facebook ads?

Marketing Proposals 80

Marketing Proposals Marketing Budget Paid Search Agency Internet Marketing 80

Biznology

MARCH 18, 2020

While the economic impact will reverberate for months to come, there are some sectors that have actually seen a significant spike in sales and volume — including: e-commerce sites, most notably Amazon, new video conferencing options for more of us working from home than ever, and a boost in traffic and sharing again on social media platforms such as (..)

Work Management 197

Work Management Marketing Management Consulting Skype 197

Biznology

JUNE 11, 2020

Additionally, Zoom has tons of competitors including new offerings from Facebook, Microsoft, Google, and Slack. Twitter, Google , Facebook, Microsoft, and even Salesforce, owner of the largest office building in San Francisco, have all announced allowing extended work-at-home programs. Death to Corporate Culture?

Startups 104

Startups Mobile Marketing Paid Search Agency Press 104

Biznology

JANUARY 12, 2011

A customer may enter your store out of habit, but when deliberating between their purchase options a savvy consumer may consult epinions for insight or Amazon's customer reviews. The price must compare favorably on sites like pricegrabber.com and retailmenot.com or Amazon's new price checker tool.

Social Media 80

Social Media Telemarketing Wikipedia Amazon 80

Biznology

JANUARY 28, 2016

Retailers like Amazon and Walmart already have programs in place that use the devices to deliver goods to consumers. Netflix has already hinted that it will start streaming live events with commercial appeal and others, like Facebook and Yahoo, are likely to take note and start doing the same.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

Biznology

OCTOBER 31, 2014

The only three properties that our tracked consumers accessed more on smartphones were Pinterest (83% of visits occurred on smartphones), weather (82% of visits occurred on smartphones), and Yahoo (55% of visits occurred on smartphones).

Mobile Marketing 80

Mobile Marketing Opt-out Lead Ranking Opt-in 80

Biznology

MAY 12, 2016

It’s hard to see it now, but the way we moved from desktop apps, to websites, to portable devices that keep notifying us about hundreds of things every day is somewhat related to the way we moved from being hunters, to farmers, to buying everything online from Amazon.

Curation 80

Curation Amazon Class Linkedin 80

Biznology

OCTOBER 21, 2013

Facebook Page Post ads generate 49 times more clicks at 45 percent less cost; and according to Nielsen, a Promoted Tweet impression drove a 22% average increase in message association compared to users not exposed to Promoted Tweets. Early results are highly preliminary, but promising. Behavioral Mapping.

Paid Content 80

Paid Content Optimization Media Advertising Agencies 80

Biznology

OCTOBER 28, 2014

Then, I can stream social mentions, my inboxes, my site performance data, questions and queries happening on Twitter, Facebook, and Google+, help desk queries, and even project management stuff. Facebook Pages. Social Business Cyfe Facebook GetResponse Google Google Analytics GoToWebinar linkedin MailChimp twitter WordPress'

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

JANUARY 5, 2012

Unlike competitors (even large ones such as Microsoft and Facebook) that must ally to compete with Google, the Big G is determined to fight everyone and win. A couple of months ago, I laid out Google’s emerging strategy to compete with everyone and everything, and to do it all solo. All of which is cool.

Google 80

Google Buzz Advertising Agencies Social Networks 80

Biznology

JULY 31, 2019

When starting an internet company, popular cloud computing vendors like Microsoft Cloud, Amazon Web Services, IBM Cloud, or Salesforce will support your IT infrastructure and, at the same time, save you lots of money. Facebook lets you create/join relevant groups and communities and share your valuable blog posts.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

FEBRUARY 10, 2012

Apparently the response was so strong by the “everyday user” who really wanted that Amazon gift card really wanted to help Google get better that they had to shut the door on more interested folks. Spends a fair amount of time on Facebook so they obviously don’t think anything of online privacy at all.

Privacy 80

Privacy Internet Marketing Amazon Search Marketing 80

Biznology

APRIL 19, 2013

When people hear that phrase, most immediately think of the “what I had for breakfast, aren’t my kids great, isn’t my life fabulous” world of Facebook. Instagram, LinkedIn, Pinterest, Facebook … all have their audiences, some more homogenous than others. Those are important channels for B2C businesses.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

Biznology

NOVEMBER 2, 2011

They like Apple’s hardware revenues and they like Amazon’s e-book revenues and they probably have designs on other areas that we don’t know. While even titans like Facebook and Microsoft feel the need for partnership, Google is its own ecosystem. Not sure if you noticed, but there’s this thing called Google+.

Marketing & Strategy 80

Marketing & Strategy Advertising Agencies Mobile Advertising Amazon 80

Biznology

MARCH 21, 2012

Amazon provides free shipping to “Prime” members (price), one-click checkout (place), and the second-best selling tablet on the market (product) to its customers. I’m pretty sure I’ve never seen an ad (paid or otherwise) for Facebook. Clearly the social media giant ranks exceedingly well in natural search.

Paid Search Agency 80

Paid Search Agency Advertisements Advertising Promotion 80

Biznology

NOVEMBER 10, 2015

And so many of your clients and brands — the ones that fill the clients , case studies , and testimonials portions of your corporate and personal website — to say nothing of your LinkedIn , Google , and Facebook profile have changed. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

APRIL 26, 2016

Facebook : /chrisabraham 5k followers. Share on Facebook. Like Facebook Page. Review Facebook Page. Like Facebook Post. So, the more force and impact I have o sole mio the more I can really make a splash on behalf of my client and their product, brand, event, offer, or service. Twitter : @chrisabraham : 51.5k

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80