SmartBrief - Marketing

JULY 25, 2023

In fact, Gartner reports 75% of CMOs are being asked to “do more with less” this year and are feeling pressure to cut their martech investments. But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Business Brainz

JULY 11, 2021

Since ABM is all about highly targeted , personalized campaigns to win specific accounts, the need to have a robust foundation – insight is necessary. According to a survey by DemandBase, 83% of companies use ABM as it increases engagement with their target accounts. Why Insight is elemental for Account-Based Marketing (ABM)?

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) 37% of respondents in Gartner’s survey find manual data gathering a hindrance to team effectiveness. BrightTalk) 60% of webinar registrations occur via email. billion by 2025. characters.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Metadata

MARCH 18, 2021

These guys just saved me so many emails to you know, to put more embed codes. Amazon buy them for $40 million, you make $3 million. Some of them thought it should have an email piece to it. Tar tap had at a nice template with who’s open my email. And open my email is a little part of it. How do you make?

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52