Heinz Marketing
AUGUST 2, 2018
This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Pierre has managed product strategy for companies including Infor, Aptean, Pivotal Corporation and CDC Software. Besides Eloqua which really pays my rent? Have a nomination?
Heinz Marketing
OCTOBER 4, 2021
Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. I think a lot of companies say, “I have a product, I have a product idea. We’re hearing product led growth today in terms of saying, “Hey, listen, just build it into your product.
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SWZD
AUGUST 14, 2019
The Marketing Cloud itself is composed of the following solutions: Marketing Automation with Oracle Eloqua , Cross Channel (email, mobile etc) Orchestration with Oracle Responsys , Content Marketing, Social Marketing, Marketing Data Management with Oracle BlueKai , and Testing and Optimization with Oracle Maxymiser.
The Point
OCTOBER 29, 2014
He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. I caught up with Brian recently to pick his brain about the sudden wave of interest in All Things Predictive.
Content Marketing Institute
MARCH 22, 2018
“When this happens, you’re transitioning away from renting momentary audiences one campaign at a time to owning long-term audiences that add real equity to your brand … equity that remains well after your product launch or short-term KPI.”. The questions for content marketers should be, ‘How do I get first-time readers back to my site?
Leadspace
JANUARY 4, 2017
And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs. Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua. Real-time content/offer management. We’ve got our cloud data visualization analytics from Domo or Qlik or Tableau. We’ve got our predictive analytics.
6sense
MAY 10, 2016
Webvan was going to deliver all our groceries, Amazon all our books, and every business was moving aggressively to form a web presence for their company and build a lead generation engine around this new paradigm. Click-through rates in 2000 were close to 10% (compared to today’s.001%),
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