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“How I Work”: Pierre Custeau Vice President of Product Management Eloqua at Oracle @pierrecusteau #HowIWork

Heinz Marketing

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Pierre has managed product strategy for companies including Infor, Aptean, Pivotal Corporation and CDC Software. Besides Eloqua which really pays my rent? Have a nomination?

Eloqua 40
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Enterprise Social Media and Personal Branding

Webbiquity

Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. Not at all.

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Sales Pipeline Radio, Episode 260: Q & A Sangram Vajre @sangramvajre

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. I think a lot of companies say, “I have a product, I have a product idea. We’re hearing product led growth today in terms of saying, “Hey, listen, just build it into your product.

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The Future is Now at Oracle Marketing Cloud

SWZD

The Marketing Cloud itself is composed of the following solutions: Marketing Automation with Oracle Eloqua , Cross Channel (email, mobile etc) Orchestration with Oracle Responsys , Content Marketing, Social Marketing, Marketing Data Management with Oracle BlueKai , and Testing and Optimization with Oracle Maxymiser. How old is the kid?

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A Step-by-Step Guide to Audience Development

Content Marketing Institute

“When this happens, you’re transitioning away from renting momentary audiences one campaign at a time to owning long-term audiences that add real equity to your brand … equity that remains well after your product launch or short-term KPI.”. Define sequencing touchpoints. What else do they want to read?

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs. Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua. Real-time content/offer management. We’ve got our cloud data visualization analytics from Domo or Qlik or Tableau. We’ve got our predictive analytics.

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Sales Pipeline Radio, Episode 236: Q & A with Justin Shriber @jshriber

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. So if you have an insight, it’s not as binary as saying, “Well, let’s put that into an email sequence,” or, “Hey sales person, go mention this on your call.” You can even ask Alexa!