Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
RTB is not the only way to purchase impressions, you can also use private marketplaces, in which publishers limit who can participate in the auction. Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. Amazon DSP. It's the publisher version of the DSP.
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