9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need
Parse.ly
SEPTEMBER 26, 2022
A/B and multivariate testing tools. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Bounce rate and time-on-page metrics don’t tell the real story because of how Google Analytics collects the data.
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