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14 types of social media every marketer should know

Sprout Social

How brands can use video sharing sites: Use video to demonstrate how your product or service works. Examples: Google Business Profile, Amazon, Yelp and Facebook. Examples: Pocket (pictured above), Digg, Pinterest and Mix. How-to’s and tutorials are the cornerstones of social video content. Examples: YouTube, TikTok and Vimeo.

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2010 – Welcome to the Age of Customer Service

Buzz Marketing for Technology

At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Zappos was a beacon at the vanguard of how to communicate with customers socially which is why I believe they were so attractive to Amazon. Social media has forever changed the balance of nature in favor of the customer. Tweet This! Share this on Facebook.

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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Our hypothesis is that Facebook Ads will become a strong component in every marketers toolkit much the same way as Google AdWords is today. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

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Getting a customer is not the end goal it’s the middle

Buzz Marketing for Technology

I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Related posts: Customer Service is the New Marketing Zappos was founded in 1999 and sold to Amazon for. Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

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Social Media Marketing Tips from the Experts: Rick Burnes

Webbiquity

Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive). Contrast those brands with companies like Google, Amazon and Facebook, which have achieved success with very little advertising but great products and a broad online presence. Tweet This!

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Social Customer Support: AT&T is doing it Right!

Buzz Marketing for Technology

And best of all it makes my iPhone work really well in my house! Customer Service is the New Marketing Zappos was founded in 1999 and sold to Amazon for. There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. Email this to a friend?

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How to Edit Your Blog Writing: Wot U Can Do

Writing on the Web

I just bought an “old&# book on Amazon: Line by Line: How to Edit Your Own Writing , by Claire Kehrwald Cook. “In reviewing your work, first tighten the wording. When it comes to publishing content that will never disappear on the Web, you owe it to yourself and your business to make your Web writing the best it can be.

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