| |  Amazon + Digg + Publisher + WOM | 2 articles |
| Page 1 of 1 | Previous | Next | BUZZ MARKETING FOR TECHNOLOGY APRIL 15, 2010  Customer Service is the New Marketing Zappos was founded in 1999 and sold to Amazon for $1.2 It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Digg this! | BUZZ MARKETING FOR TECHNOLOGY MARCH 25, 2010  The Perfect Storm in Customer Service In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. This is a special limited time offer for my readers as we wait for the book to be published at the end of April. | | | | | |
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