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Fundamentals of Product Experimentation for Beginners

Convert

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? If you deny it, I’ll refer you to Blockbuster and Digg.

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14 types of social media every marketer should know

Sprout Social

How brands can use video sharing sites: Use video to demonstrate how your product or service works. This content is often unedited and authentic, giving viewers a special behind-the-scenes glimpse into the life of the person streaming. Stream everything from concerts to eSports, product launches and beyond.

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Online Persuasion: What Do Clients Say?

Writing on the Web

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. That’s what researchers wanted to find out. Share this on Bebo.

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Chuck's Blog: Why Supporting Knowledge Workers Is Hard For IT

Buzz Marketing for Technology

Just ask Amazon. But -- is this call part of a pattern of calls, either around this product, or from this customer? Did we design the product correctly? And -- if IT is all about creating value for the business -- more and more focus will need to be put on making knowledge workers more productive. Now consider the "2.0"

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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

Yezak attributes a big part of her social media success to the personal connection she creates with her customers. “The majority of my customers are just like me. Some small business owners strike the right chord from the start and see their social media fan base skyrocket, and they want to continue driving this on their own.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Social media’s power to spread a message across the web isn’t as relevant. www.anonymize.it.tc

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.