How to use Data to improve B2B Personalization in 2020
Valasys
FEBRUARY 4, 2020
This has a positive impact on customers’ intent to buy & also assists in omnichannel reputation management. According to TJ Claridge, Senior Manager for Analytics at Merkle , Customer Experience will be a key brand differentiator for organizations in the year 2020. Intent data can be first-party as well as third-party.
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