Attack of the Customers Press Release
JANUARY 24, 2013
Links and tweets are appreciated, but Amazon reviews will get you undying devotion. “A lot of attention has been focused on social media’s capacity to aid in awareness, marketing and positive brand perception,” said co-author Paul Gillin, “but little has been written to date about its dark side. It was more difficult than I expected! Capacity to Destroy. About The Authors.
Three uncomfortable lessons about criticism I learned from publishing my book
grow - Practical Marketing Solutions
AUGUST 12, 2015
self-published on Amazon. Still, the only way forward is to become better tomorrow than today, so after moping for a day, I collected my courage and soaked up the positive lessons from the review. If you can differentiate between the two, your writing will improve but you can also stay true to yourself. His latest novel Fear the Liberator is available on Amazon for just $2.99!
5 Customer Experience Cues From Retail
It's All About Revenue
JANUARY 9, 2014
The success of online retailers like Amazon confirms one simple fact: Consumers want to feel like their favorite retailers know — and deliver upon — their unique wants and needs. In fact, many sources who contributed to Retail TouchPoints’ annual Outlook Guide emphasized that personalization would be a key differentiator for retailers in 2014. 3. Store nearby! Today only!”
Enterprise Social Media and Personal Branding
JUNE 30, 2011
Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. So, big companies have an interest in making those individual interactions as positive as possible. Oh yeah. Not at all.
How to Find the Right Co-Marketing Partner
DECEMBER 29, 2015
It’s common sense to not go after direct competitors, but there is a gray area where a partner’s products are differentiated enough to where you might want to engage in a co-marketing relationship. The first thing I do to check out a new partner is visit their company's profiles on Twitter, Facebook, and LinkedIn. but it's not always an easy job. Oftentimes, it's a struggle.
Copywriting Lessons From Companies Doing It Right
FEBRUARY 19, 2015
Squatty Potty has over 21,000 likes on Facebook and 4.5 out 5 stars on Amazon (with 375 5-star customer reviews). when talking about a product has reframed Squatty Potty’s positioning. But how is Huckberry differentiating themselves from the other gear and clothing sites out there? Eat24 came across my radar after reading their post about breaking up with Facebook.
The Marketer's Guide to Pinterest SEO
JANUARY 11, 2013
So if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? As we know from the success of big brands like Amazon, Google, and Netflix, the long tail isn't just a niche strategy for small businesses. Optimization! and more!
Why Your Management Consulting Firm Should Consider a Competitor Analysis
DECEMBER 25, 2013
As in any market, competitors modify their positioning, products and services to adapt to market needs. Think Kodak and digital cameras, or any retailer versus Amazon. On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. The Value of Design in Brand Differentiation Why is this important, you ask?
Four Insights for Cloud Computing Marketers
Digital B2B Marketing
MARCH 7, 2011
Each is an opportunity for marketers to differentiate their offerings or position in the cloud marketplace. Telecom companies like Verizon, AT&T and Qwest are positioned to address infrastructure concerns. Although telecoms are busy marketing their own cloud offerings, will we also see them offer services optimized for providers like Amazon or Google?