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| | PAUL GILLIN
JANUARY 24, 2013 Attack of the Customers Press Release
Links and tweets are appreciated, but Amazon reviews will get you undying devotion. “A lot of attention has been focused on social media’s capacity to aid in awareness, marketing and positive brand perception,” said co-author Paul Gillin, “but little has been written to date about its dark side. It was more difficult than I expected! Capacity to Destroy. About The Authors.
| | INBOUND SALES NETWORK
NOVEMBER 15, 2011 Reality Check: It’s Not the Medium it’s the Message!
When was the last time you heard someone say, “I’m going to buy from XY and Z Company because they are on Twitter” or “You should by from ABC Company because they have a Facebook fan page, or a Google+ page”? Companies need to differentiate themselves from their competition – or they will lose out. It’s not about being on Facebook or “being present”, it’s about being engaged, and being engaging. How is this different than brand positioning? It just doesn’t happen that way. How have things changed?
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| | WEBBIQUITY
JUNE 30, 2011 Enterprise Social Media and Personal Branding
Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. So, big companies have an interest in making those individual interactions as positive as possible. Oh yeah. Not at all.
| | HUBSPOT
JANUARY 11, 2013 The Marketer's Guide to Pinterest SEO
So if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? 4) Differentiate Your Pinboards. As we know from the success of big brands like Amazon, Google, and Netflix, the long tail isn't just a niche strategy for small businesses.
| | DIGITAL B2B MARKETING
MARCH 7, 2011 Four Insights for Cloud Computing Marketers
Each is an opportunity for marketers to differentiate their offerings or position in the cloud marketplace. Telecom companies like Verizon, AT&T and Qwest are positioned to address infrastructure concerns. Although telecoms are busy marketing their own cloud offerings, will we also see them offer services optimized for providers like Amazon or Google?
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