ClickZ

OCTOBER 14, 2020

It’s not enough to take creatives used for television or web and port them over to in-app as-is. In-app marketing has proven to be one of the most effective channels for brands that are looking for results. A minute or 30 seconds may be fine for television, but even 30 seconds is too long for mobile. Consumers in the U.S.

Advertisements 124

Advertisements Advertising Mobile Advertising Effectiveness 124

ClearVoice

OCTOBER 27, 2023

The Early Days: Marketing in the Pre-digital Era Many things can be said about the pre-digital marketing era because of its stark difference from today’s digital-focused marketing landscape. The e-commerce giants Amazon and eBay were the most influential platforms. It was also during the 2000s when e-commerce gained massive momentum.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

ClearVoice

OCTOBER 27, 2023

The Early Days: Marketing in the Pre-digital Era Many things can be said about the pre-digital marketing era because of its stark difference from today’s digital-focused marketing landscape. The e-commerce giants Amazon and eBay were the most influential platforms. It was also during the 2000s when e-commerce gained massive momentum.

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

Adobe Experience Cloud Blog

APRIL 25, 2017

It’s not just volume that is making marketing less effective, but the need for a personal relationship with the brand. Steve shared that engagement is curating a personalized and meaningful experience and that we need to put all our energy into making our share of the finite buyer attention as meaningful as possible. Tracee Nalewak.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Online Marketing Institute

OCTOBER 29, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Business-to-business (B2B) social media is a different animal. Social media, on the other hand, can be a direct channel for customers to express what they really want. Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Target customers. A Neustar attribution diagram (via Neustar).

Marketing Attribution 108

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 108

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40