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B2B Marketing Zone Posts
JULY 7, 2010
Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. Great B2B Marketing Stats (in a GREAT format!) - CK’s B2B Blog , June 13, 2010 As marketers, data, statistics and factoids are our friends. They likely create a workaround.
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