Golden Spiral

APRIL 16, 2019

In addition, they had to be semi-cool graphics, 'cause our target market, the demographics were young people, they were teenagers and college kids. You know, the iterations of MySpace, and then Facebook, and the Twitters, etc. What started that season, I thought, was a differentiation from B2C, and B2B. Now, you're in B2B.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Contently

DECEMBER 8, 2016

The precipitous decline was driven almost entirely by one demographic: 18-34 year old adults, whose ratings were down an incredible 31 percent. There are a few characteristics that differentiate the internet from media platforms that came before it. Last year’s event held the lowest ratings on record for the 18-49 demographic.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Marketing Insider Group

MAY 11, 2020

Once you get your content marketing strategy going, it’s that positive snowball effect in action. What differentiates this information as content is that it is designed for a specific audience, for a specific purpose. How has your company’s last AdWords campaign made a positive difference for your customers? Think about it.

Paid Content 172

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 172

Single Grain

APRIL 20, 2023

Social media marketing: Using social media platforms like Facebook, Twitter or Instagram to engage with potential customers, share your content and build your audience. The company wanted to focus on differentiating itself from competitors without the pressure of traditional marketing techniques.

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

Unbounce

JUNE 23, 2023

Who is the target demographic for soup? And I think that that relentlessness in AI is super valuable when it’s put to positive aims, right? So Amazon, you know, over a decade ago, kind of did that in their own platform. So rather than saying, “tell me how to market this soup,” you might say, “go market this soup.”

Paid Content 95

Paid Content Paid Search Agency Budget Programs Top of Funnel 95

Optinmonster

NOVEMBER 13, 2019

We start out with our top picks for the best keyword research tools and walk you through how to use these tools to find keywords you need to optimize your content for better search positioning. Demographics. But where this keyword research tool differentiate from the others? Recommended Resource: Need more website traffic?

Keywords 78

Keywords Paid Content Traffic Research 78

Single Grain

NOVEMBER 3, 2020

Unlike traditional companies whose main aim is usually to get a sale, most SaaS companies use content marketing to differentiate themselves from their competitors and attract trial subscriptions or demo sign-ups. Most software in this space is designed to provide tools to eBay, Amazon or Shopify sellers to help them automate their business.

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management 98