NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Books are listed by funnel category. Content Marketing. Ardath Albee.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. The type of intent signals a user is leaving and the strength of those signals can indicate a user’s interest in your product, which is invaluable for creating targeted marketing campaigns or delivering strong sales cadences.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Inbox Insight

APRIL 11, 2022

Multi channel marketing focuses primarily on engaging your target audience through a diverse range of channels. With over 10 years’ experience at Inbox Insight, Dan has worked on demand generation campaigns for B2B advertisers across content amplification, lead generation, email marketing, programmatic display, paid social and paid search.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

DealSignal

NOVEMBER 1, 2022

Intent data allows you to identify and target these specific folks, almost in real-time. The type of intent signals a user is leaving and the strength of those signals can indicate a user’s interest in your product, which is invaluable for creating targeted marketing campaigns or delivering strong sales cadences.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

DealSignal

MAY 3, 2021

Intent data allows you to identify and target these specific folks, almost in real-time. The type of intent signals a user is leaving and the strength of those signals can indicate a user’s interest in your product, which is invaluable for creating targeted marketing campaigns or delivering strong sales cadences. Signs of buyer intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Content Standard

APRIL 12, 2019

Like sophisticated modern marketers, Netflix is no longer just using data to customize the user experience and better target individuals—they’re also using it to drive original content creation. Remember when Netflix was just a mail-order DVD rental service? From Streaming Platform to Content-Creators.

Enterprise Management 85

Enterprise Management Content Marketing Brand Identity Branding 85

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . Websites and emails have to work harder and be more strategic about who they're targeting. . Margaret Kelsey.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91