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Should You Outsource Your Social Media Efforts?

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These businesses may get a better return on their time and money by ensuring that their business shows up in online searches, or by engaging with customers for positive reviews. “The majority of my customers are just like me. amazon. privacy. viral video.

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

These businesses may get a better return on their time and money by ensuring that their business shows up in online searches, or by engaging with customers for positive reviews.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Know Thy Audience Your blog content should appeal first and foremost to your customers and potential customers.

Top 5 Mistakes to Avoid on Your Company Blog

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But if you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a much better choice.

What the Future Holds for B2B Social Media Marketing

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From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%).

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5 Proven Strategies for B2B Social Media Marketing

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From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs.

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4 Tips for B2B Marketing on Facebook

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You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. Engage the Community In the past, your customers may have had little interaction with each other, and the outside world could only see a list of customers on your website (if you put them there). As a marketer, you wouldn’t know what all your customers were doing with your products, or even how to reach them.