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Should You Outsource Your Social Media Efforts?

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These businesses may get a better return on their time and money by ensuring that their business shows up in online searches, or by engaging with customers for positive reviews. 2. Yezak attributes a big part of her social media success to the personal connection she creates with her customers.  . Customer acquisition: Getting 50 redemptions per campaign on social media offers.

Should You Outsource Your Social Media Efforts?

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); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? How well is your social media working today?

11 Pro Tips for Better Business Blogging

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Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? We ‘Heart’ It! It might never be.

Top 5 Mistakes to Avoid on Your Company Blog

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Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? We ‘Heart’ It! Is it advice? Analysis?

What the Future Holds for B2B Social Media Marketing

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From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Businesses are mostly using it to develop thought leadership and customer service.

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5 Proven Strategies for B2B Social Media Marketing

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From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. increase in web traffic to the community 26% increase in web traffic to Kinaxis.com, with the community accounting for about 40% of all new visitors Kinaxis believes that creating the community allowed them to offer an online destination for professionals to bond over common industry problems and facilitate discussion on ways to solve those problems, which resulted in strengthening customer relationships.

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4 Tips for B2B Marketing on Facebook

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You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. Engage the Community In the past, your customers may have had little interaction with each other, and the outside world could only see a list of customers on your website (if you put them there). As a marketer, you wouldn’t know what all your customers were doing with your products, or even how to reach them. Now, you can use Facebook to engage directly with your customers and make them part of your marketing efforts.