ViewPoint

MAY 9, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B customers on the go want a measure of instant gratification and easily readable text on their ever-present smart phones. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

JANUARY 22, 2016

Andy MacMillan – Act-On: Marketing will expand from predominantly acquisition marketing to retention, expansion and advocacy, and we will see the role of CRM and the marketer evolve into the new stewards of customer relationship. All of their efforts will be focused on converting these accounts from contact information to paying customer.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

NuSpark Consulting

JANUARY 21, 2012

Click the book images to be hyperlinked to Amazon. Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. The original primer that reviews content marketing best practices and why content delivers leads and nurtures them into customers. The Art of Online Accountability and Science of Customer Centricity.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100