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How To Create Lovable B2B Marketing with HubSpot 3

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Companies who create marketing that their prospects and customers love can sell more, keep their customers longer and be less reliant on price competition. Amazon and Netflix are examples of this holy grail of context marketing. Further explanation on HubSpot 3 in this 7:20 video. That's a relief. Until now.

The Inbound Approach to Turning More Leads Into Customers


Your business can’t run on leads alone -- you need customers who help bring in revenue and fuel your future inbound strategies. So once you’ve perfected your visit-to-lead acquisition, it’s time to get to work on your lead-to-customers game. What do you see when you visit a website like Amazon or Netflix? Inbound isn’t all about marketing.

7 Customer Loyalty Programs That Actually Add Value


According to Inc. , it costs a business about 5-10 times more to acquire a new customer than it does to sell to an existing one -- and on average those current customers of yours spend 67% more than a new one. So, what are you doing to keep your customers coming back to your business? According to the 2011 Colloquy Customer Loyalty Census , of the $48 billion worth of perceived value in reward points and miles distributed by American businesses annually, one-third goes unredeemed by consumers. Frequent customers earn points, which translate into some type of reward.

This Week in Content Marketing: Content Creation Plummeting on Facebook

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We discuss the         opportunities for utilizing data from these devices to provide enhanced or personalized customer experiences. The inside story on the design disruptors documentary film (25:45): Small design firm InVision has taken on the challenge of creating a feature-length documentary called Design Disruptors , the HubSpot blog reports. This week’s show. million U.S.

15 best Big Data companies and why they stand out


Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Key customers include the S.E.C., The opportunities should continue to be strong, considering 41% of PWC’s customers are concerned about Big Data overload. PWC Trifacta Wrangler aims to streamline the process with a click interface and automation.

Digital Does Not Mean "Just Build a Website"


The problem is digital facsimiles of print products are not what the customer wants. Digital consumers have a new set of needs, which I bucket in three areas: context, curation, and customization. Customers Want to Consume Content in Any Context. We might get distracted or change our mind if the checkout process is too complex. Customization Keeps Customers Consuming.

25 of the Very Best Content Marketing Resources in 2016 … So Far


initially came up with the concept of this guide because I knew, as a content marketer, how helpful it would be to have an asset that walked me through the process of setting a video marketing strategy step by step. Building a Slick Content Workflow and Process. – Hubspot. literally went to Amazon and bought Ardath’s new book, Digital Relevance , within the hour.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. When it comes to our online strategies, it’s easier than ever to use data-driven, scientific tools to inform ourselves about what is really making our customers click. Furthermore, that trait-selection process isn’t a one-off.

13 Essential Features for Taking Payments on Your Website


If you're an ecommerce business, a big part of attracting and delighting your customers will be providing them with a stable, reliable, secure, and smooth online shopping experience. While it's more convenient for your marketing to require shoppers to create an account before placing an order, it doesn't always benefit your customers. And I'm not alone. Image Credit: VWO.

What a Trifecta of a Year!

Buzz Marketing for Technology

And appeared on the Facebook Halloween episode of HubSpot TV (my favorite web TV show) all in one week! I was in awe of what you can accomplish, I was even more touched when I heard my 16 year old son say “I have no idea how Dad does it all” (thanks buddy). In the process I found that this was the BEST place to get an ROI in Social Media. Not a shabby list. But wait that’s not all!

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20+ Amazing Examples Of Content I Wish We Created

B2B Marketing Insider

As part of that process, I am always collecting examples and new ideas of content marketing. This Video, Made by a Bank, Will Give You the Chills – From Hubspot. Humor and B2B Marketing: A Love Story – The future of customer videos! 10 Lessons from the World’s Most Captivating Presenters  from  HubSpot. Just look at this photo  on the left from Flickr. Amazing! Right?

Why You Might Already Be in Ecommerce


Adding the high-volume and fast sales cycle ecommerce business to any existing website can allow you to learn more about your customers, learn it faster, and make money as you do. For example, you can sell: Simple products: this could be a book, a digital product, a tshirt -- anything that customers or advocates could buy. Did You Know HubSpot Does Ecommerce, Too? Ecommerce

How to Use Data to Create More Relevant Content


To help you figure out how to use data to inform your own content ideation process, I've come up with a plan. Soovle pulls keyword ideas from Google, Bing, Yahoo,, Amazon, and Wikipedia. If you're a HubSpot customer, you can use the Keywords App to uncover the monthly search volume for specific keywords. Although, the process requires more manual work.

Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples


Note: If you're a HubSpot customer and would like to use transactional emails, you can now request the transactional email add-on. All of the links in this email are deep links, making it easy for customers to dive right back into the Airbnb website and re-engage. These tactics can help them slowly build a community of brand evangelists. 2) Amazon. Why's that important?

Twitter Testing Automatic In-Stream Image Previews on, and Other Marketing Stories of the Week


Learn more about Facebook''s review process at The Next Web. Watch Out, Amazon: Square Moves Into Ecommerce, From Mashable. It seems as if Square is looking to take on Amazon in the ecommerce space. We don’t know if Square will really be able to take down a giant like Amazon, but it does indicate a trend that retailers are moving away from physical stores.

15 Insider Tips for Creating a Content Creation Machine [SlideShare]


I can't tell you how many times people have asked me, "How the heck does HubSpot crank out such a high volume of content?!" In fact, the first 500 people to download our latest offer, How HubSpot Does Inbound: Creating a Content Machine , will be entered for a chance to win a free, one-hour blog consultation with one of our blogging experts, Corey Eridon. Be careful here.

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The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. APIs facilitate the data needed to provide solutions to customer problems. 26) Customer Acquisition Cost (CAC).

The #Nifty50 Women of Twitter

Fearless Competitor

CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York. Minnesota-based keynote speaker, sales trainer, motivator, creator of fresh strategies for selling to crazy-busy people; author of SNAP Selling (#1 Amazon sales book) and Selling to Big Companies. The #NiftyFifty Women of Twitter. We congratulate all of these lovely ladies.

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60 Marketing Acronyms Every Industry Pro Should Know


The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Internet hosting that provides computer-based services to customers over a network. APIs facilitate the data needed to provide solutions to customer problems. HubSpot has APIs that developers use to get information from our software into theirs.

Who Should You Talk To? (in Buyer Personas)

Fearless Competitor

Jeff Ogden , the Fearless Competitor (follow me on Twitter at  @fearlesscomp ) of Find New Customers was trained in buyer personas by the Buyer Persona Institute and Buyer Personas is a service we offer our clients, so we want to share more information with you. Congratulations to @hubspot who created a Buyer Persona Template in PowerPoint. Thanks for waving the flag, Hubspot. No offense, Hubspot, but it’s nowhere near as good as the class I took with Adele Revella. To contact Find New Customers about buyer personas, simply fill out the form below.

Don’t Let These 3 Myths Stop You from Personalizing Your Content


Executed correctly, content personalization accelerates the process of moving both anonymous and recognized visitors through the sales funnel to become qualified leads and conversions. One of the myths about content personalization is that it is a complicated, time consuming, and technical process, but this doesn’t reflect reality. Getting started is simple. Getting started is easy.

The Essential Reading List for Growth Hackers: 15 Experts to Follow


He''s what I like to call a "Yoda of growth hacking" because he''s always coming up with fresh and inspirational ideas ranging from customer acquisition to word-of-mouth marketing and everything in between. I''m sure you all would have your favourite list of blog posts from him, but I consider the below mentioned to be his best. I''ve always been in awe of growth hacking. Follow @seanellis.

35 Tech Terms Translated Into Plain English


Check out HubSpot''s 404 page here. It''s usually the file name of that image, but alt text can be customized using most content management systems ( like HubSpot''s ). APIs facilitate the data needed to provide solutions to customer problems. HubSpot has APIs that developers use to get information from our software into theirs. 301 Redirect. Alt Text. IP Address.

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How to Find the Right Co-Marketing Partner


What apps, tools, or products make your customers' lives easier? Is the partner answering questions from customers and prospects? Here’s a great video on Buzzsumo’s capabilities and a look into how HubSpot’s own SEO guru Matthew Barby uses the tool. Co-marketing is a fantastic way to gain new contacts without having to wait for organic search to kick in. Let's get to it.

Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing


But perhaps what he could not have anticipated was just how much consumers have come to expect personalization at every stage in their buying process. In the B2C space, companies like Amazon and Netflix have trained consumers to expect a personalized browsing experience. For many, that will mean waiting until the customer has engaged with you before personalizing content.

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The Nifty 50 Top Women of Twitter for 2011


CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York. Minnesota-based keynote speaker, sales trainer, motivator, creator of fresh strategies for selling to crazy-busy people; author of SNAP Selling (#1 Amazon sales book) and Selling to Big Companies. What is it? The answer may come from the email marketing field. Jennifer Aaker. aaker.

How Dynamic Content Makes Your Marketing a Helluva Lot More Personal


The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. And how does it affect a lead's decision-making process? It creates an experience that's customized specifically for the visitor or reader at that moment. Smart content should create a better experience for your leads and customers. Just kidding.

Social Media Marketing Tips from the Experts: Rick Burnes


Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Rick noted at that time that 15% of HubSpot’s website traffic was driven by social media. Here are some of the key takeaways on using social media effectively.

6 Qualifications for an eCommerce Click and Mortar Business


click-and-mortar company can offer customers the benefits of fast, online transactions or traditional, face-to-face service." If you do not have a website or a shopping cart, you should consider getting started selling online by selling through marketplaces such as eBay and Amazon. Learn How To Start a "Click and Mortar" Business from HubSpot's VP of Sales Mark Roberge.

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The 20 Best Social Media Books from 2012 to Read in 2013

WindMill Networking

The team that brought us Trust Agents is back with an important message: Your business might be “doing” social media, but are you truly having a deep, human impact on your customers? Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing  by Lee Odden. SOCIAL MEDIA IN CONTEXT. by Cbris Brogan and Julien Smith. B2B SOCIAL.

4 Insights from the Web Design Trenches


Serving as a company’s virtual storefront, information repository, and principle online distribution channel, today’s brand websites must convert on a number of levels, enticing would-be prospects, nurturing new leads, and servicing existing customers. Lead conversion metrics are important too, but for that you need some type of marketing automation software like Hubspot. Jacey : Yes.

B2B Marketing and Sales Books: What's On Your Summer Reading List?

Smashmouth Marketing

Note that all of the links are to Amazon, should you choose to purchase them. Inbound Marketing : Get Found Using Google, Social Media, and Blogs - Written by the founders of HubSpot, Brian Halligan and Dharmesh Shah, Inbound Marketing delivers on its promise to get your organization found. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Remember those?

How Small Marketing Teams Can Take Advantage of Big Data


You look at what Facebook , Amazon , Target and your credit card company do with your data -- the personalized services, the product suggestions, the targeted marketing -- and you wonder why you can’t do the same thing for your business. If you're using a marketing software tool like HubSpot, you can build an optimized, personalized marketing process on your own.

2011 #Nifty50 Top Twitter Women

Blue Focus Marketing

Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York. What is it? The answer may come from the email marketing field. Jennifer Aaker – @aaker.