Hubspot

MAY 22, 2014

Your business can’t run on leads alone -- you need customers who help bring in revenue and fuel your future inbound strategies. So once you’ve perfected your visit-to-lead acquisition, it’s time to get to work on your lead-to-customers game. What do you see when you visit a website like Amazon or Netflix?

Leads 28

Leads Lead Marketing Qualified Leads Amazon 28

Hubspot

AUGUST 21, 2023

To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article. Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

NOVEMBER 21, 2018

As cliché as it might seem, the first thing to do when preparing your product for market is to consider your customer. Initiator: Starts the buying process or shows initial interest. Gatekeeper: Blocker in getting a product implemented or approved. From your customer’s perspective, the buying process is linear.

Sales Management 93

Sales Management Paid Content Top of Funnel Lead Ranking 93

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. For example, Amazon, Apple, and Nike are primarily B2C companies.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28