Remove customer startup
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The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. Standout Startup is your marketing accelerator.

Startups 161
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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors.

Loyalty 256
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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Image credit: Blake Wisz on Unsplash.

Loyalty 309
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Intentional inventing: own the intellectual property that leads the future

Biznology

What new applications and features are you adding? If the startup receives an M&A offer, the patent may decide why they are bought and how much they are paid. But often, they buy early stage startups to acquire their people, products, and patents. The innovation will be your IP. How far does their IP go?

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What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples

Marketing Insider Group

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. While mobile shopping continues to rise, customers also use their mobile devices to enhance in-store shopping experiences. . Phygital marketing optimizes the experience for B2B customers as well.

Examples 357
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How Blackcart’s ‘try-before-you-buy’ software is helping Mohala sell sunglasses

Martech

Headquartered in Hawaii, Mohala Eyewear is a startup with a unique approach to designing sunglasses. The company makes adjustable-frame eyewear with various nose bridges and widths that can be customized to fit different faces. . A startup with a problem to solve. A necessary customer experience.

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The Entrepreneur Interview Series #11: Michael McCarthy, Inkit

Webbiquity

When you think of hot software startups, it’s probably technologies like artificial intelligence, blockchain, and virtual reality that come to mind. In many organizations, the process of managing creative design, mailing lists, production, and logistics still involves a series of costly, error-prone manual processes.