What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples
Marketing Insider Group
SEPTEMBER 15, 2020
For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. While mobile shopping continues to rise, customers also use their mobile devices to enhance in-store shopping experiences. . Phygital marketing optimizes the experience for B2B customers as well.
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