Content Marketing Institute

MARCH 22, 2018

Lay the groundwork for deeper customer relationships. To figure out how to build a longer relationship with the customer, the iQ team defined what it calls a “customer ladder” – the steps someone takes to progress from first timer to engaged subscriber. Match tools to touchpoints. What else do they want to read?

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. James McDermott: Sure. Mickey Alon: Sure.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. James McDermott: Sure. Mickey Alon: Sure.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. James McDermott: Sure. Mickey Alon: Sure.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52