customer 
Heinz Marketing
AUGUST 2, 2018
This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. I personally couldn’t remain creative, have empathy for customers, cultivate meaningful and useful relations, etc if all I did and was passionate about was work. Have a nomination?
Litmus
APRIL 13, 2021
Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. Amazon Web Services (AWS, includes Amazon Simple Email Service (SES), Sendy , and Amazon Simple Notification Service (SNS)). SparkPost (includes SAS Customer Intelligence 360 ). Mailchimp (includes Mandrill ): 11.1%.
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Customer Experience Matrix
OCTOBER 29, 2015
When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Openprise also integrates today with Google Apps and the Amazon Redshift database.
Heinz Marketing
OCTOBER 4, 2021
Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. And what helps you move from problem to product in true a sense the product market fit is not 10 customers that you sold or a hundred customers that people think you sold. ” We had sales, marketing, and customer success.
SWZD
AUGUST 14, 2019
The Marketing Cloud itself is composed of the following solutions: Marketing Automation with Oracle Eloqua , Cross Channel (email, mobile etc) Orchestration with Oracle Responsys , Content Marketing, Social Marketing, Marketing Data Management with Oracle BlueKai , and Testing and Optimization with Oracle Maxymiser. Artificial Intelligence.
The Point
OCTOBER 29, 2014
He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. What else can I sell to my current customers? Which of my customers are likely to churn? Who is most likely to buy?
Content Marketing Institute
MARCH 22, 2018
Lay the groundwork for deeper customer relationships. To figure out how to build a longer relationship with the customer, the iQ team defined what it calls a “customer ladder” – the steps someone takes to progress from first timer to engaged subscriber. Match tools to touchpoints. What else do they want to read?
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