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Writing on the Web

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Social Proof: Why It’s So Important

Writing on the Web

Customer ratings and reviews are one of the ways we decide and choose to buy products online. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Yet when I see a customer rave review and 5 stars, I’m all in.

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Social Proof: If You’re Not Using It, You’re Losing Sales

Writing on the Web

Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike.

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Bloggers: Brush Up on Your Writing Skills

Writing on the Web

A search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers. Here are some ideas: Books : Good old fashioned reading can definitely help you to review grammar and sentence structure rules. There are many good books out there on writing.

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Social Proof: Are You Using Client Recommendations?

Writing on the Web

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Yet when I see a customer rave review and 5 stars, I’m all in.

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Online Persuasion: What Do Clients Say?

Writing on the Web

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. But when I see a customer rave review and 5 stars, I’m all in.

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