Social Proof: Why It’s So Important
Writing on the Web
JUNE 26, 2015
Customer ratings and reviews are one of the ways we decide and choose to buy products online. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Yet when I see a customer rave review and 5 stars, I’m all in.
Let's personalize your content