Thomson Reuters’ head of content and campaign marketing on why emotional marketing is an unmined gem
Tomorrow People
NOVEMBER 21, 2018
“Customers will feel less likely to leave you if they are connected to you in a way that’s not transactional,” says Antonia Wade. Traditionally seen as a trick deployed only in consumer marketing, savvy B2B marketers are learning how to track, measure and market to the customers’ emotions. The highs and lows of the customer journey.
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