Remove customer

The Point

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What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

Online retailers like Amazon and Netflix use it to make movie and book recommendations that are predicted to result in a purchase. (HS) What else can I sell to my current customers? Which of my customers are likely to churn? Citrix and RingCentral are two good customer examples. Who is most likely to buy?

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7 Tips for a Successful PPC Landing Page

The Point

If it’s a white paper, include excerpts, Amazon-type page previews, even reader reviews. Be cautious with customer logos, award icons, and gushing quotes of praise for your company or product. If the offer is a video, show screen shots. The more detail, the better. Write a headline that reflects the ad copy.