Amazon - B2B Marketing Zone

The Marketing Book Podcast: “Immersion” by Paul Zak

The Forward Observer

APRIL 12, 2024

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners.

Work Management

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

MARCH 15, 2024

Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. About the Author Allen Weiss, Ph.D.,

Brand Identity

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing

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Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

FEBRUARY 2, 2024

And, interesting fact – he was once a lifeguard!

Top of Funnel

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media

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The Marketing Book Podcast: “The StorySelling Method” by Philipp Humm

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? Do you want to stand out in a very competitive market? Or do you want to accelerate your sales career?

Storytelling

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

MARCH 8, 2024

Listen to the Interview… Links… Organic Social Media: How to Build Flourishing Online Communities (Amazon) by Jenny Li Fowler Jenny Li Fowler (LinkedIn) Yale Appliance (ask for the nonexistent Marketing Book Podcast discount) Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton (Marketing (..)

Social Media

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

DECEMBER 15, 2023

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. So why is marketing it so hard?

Marketing Funnels

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

NOVEMBER 10, 2023

Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.

Marketing & Strategy

Marketing & Strategy Marketing Strategy Planning Content Marketing

The Marketing Book Podcast: “The Unsold Mindset” by Colin Coggins and Garrett Brown

The Forward Observer

APRIL 19, 2024

Listen to the Interview… Links… The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown (Amazon) Colin and Garrett (website) Agency 18 The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser by Tara-Nicholle Nelson (Marketing Book (..)

Paid Search Agency

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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning

Planning Top of Funnel Content Marketing PPC

The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

JANUARY 12, 2024

Four techniques to create standout product positioning How to define an inimitable brand personality that your ideal customers love. The most effective types of content to increase conversion in each phase of the customer journey. The secrets to crafting compelling value propositions that sell your product.

Startups

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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

DECEMBER 8, 2023

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. Corcoran, Kevin J. Petersen, and Laura K.

Paid Search Agency

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The Marketing Book Podcast: “Stop Starvation Marketing” by Christine Slocumb

The Forward Observer

DECEMBER 22, 2023

Listen to the Interview… Links… Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb (Amazon) Christine Slocumb (LinkedIn) Clarity Quest Marketing Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth by Atul V. No Cold Calls.:

Planning

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

FEBRUARY 23, 2024

Listen to the Interview… Links… The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber (Amazon) Karen Eber (LinkedIn) Karen Eber (website) The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. And, interesting fact – she has one brown eye and one green eye!

Storytelling

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The Marketing Book Podcast: “Inspire Your Buyers” by Bruce Scheer

The Forward Observer

OCTOBER 20, 2023

Discover Your Positioning DNA and Dominate Your Competition by Andy Cunningham (Marketing Book Podcast interview) Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets by Geoffrey A.

Cross-Selling

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The Marketing Book Podcast: “Unforgettable” by Phil Mershon

The Forward Observer

OCTOBER 27, 2023

Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon About the Book Are you struggling to create memorable and valuable experiences for your customers? Design a memorable and valuable experience for your customers, while avoiding average events that leave your audience feeling bored and uninspired.

Planning

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