Onalytica B2B

NOVEMBER 7, 2017

Social Media Marketing is at my core — I love how it connects brands with customers and fans instantly, enabling ‘human’ engagement that would otherwise not be possible. Amazon is king! Not only in Digital Marketing, but the entire experience provided to customers. Every brand should take a leaf out of Amazon’s book.

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

JANUARY 17, 2018

The nature of this micro-moment depends entirely on what you’re offering as a brand and in turn the type of customer that you’re targeting. Ever stayed in an Airbnb, booked a restaurant or bought an item off of Amazon based on customer reviews? Searches for “product reviews” are increasing.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

AUGUST 23, 2017

“We’re trusting strangers’ recommendations on Amazon and staying in their homes through Air bnb” Jaz Cummins , Director, Montford. Customers just don’t buy into self-congratulating marketing anymore.” “There comes a time when every marketer faces the challenge of how to build brand credibility.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

APRIL 3, 2018

an individual with 300 followers posting an Amazon review, updates about their product purchases on their social media platforms, or recommending products directly to family & friends. . Brands can encourage and entice their customers to post reviews of purchased products, or to refer family and friends with unique discount codes.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

SEPTEMBER 12, 2017

While their audience may be small, their influence is still significant – think customer reviews on Amazon. These types of influencers will often not consider themselves highly influential and will rarely monetise their audience. Brand Advocates – 1 to ∞ followers.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

DECEMBER 7, 2017

What this comes down to, is that consumers (the millennial generation in particular) have an inherent lack of trust in brands, yet, a high degree of trust towards customer reviews left by strangers on websites such as Amazon! Have you ever considered your own customers to be advocates? Competitor advocates.

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

MAY 16, 2018

Shep Hyken – Customer Service Expert, Keynote Speaker and NYT Bestselling Author. Key Topics: Customer Service, Customer Experience, Motivational Speaking, Customer Service Training. Shep has a team of trainers and facilitators that take his customer service concepts to a deeper level. Location: Greater St.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108