Remove customer

KoMarketing Associates

article thumbnail

B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

We need to look at things the way customers would see them. How to deliver a better customer experience with B2B ecommerce marketing. This is what your customers will see and work through, so it can help to build a vision of what you’re aiming for. If you want an example of a company that does this right, look to Amazon.

eCommerce 121
article thumbnail

How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

However, just because we know a lot about our industry or business, we shouldn’t assume that our customers, clients, or target audience knows the same information. Sent out to your email list, this survey can offer an incentive, perhaps something as simple as an entry to win an Amazon gift card. Utilize User-Generated Content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase.

article thumbnail

When Shouldn’t You Automate B2B Marketing?

KoMarketing Associates

Even though marketing automation can be an effective way to reach more customers faster, there are some times where it doesn’t make sense and can actually cause a poor customer experience. Customer Service. Customer service has transitioned to helping customers on platforms that go beyond the phone.

article thumbnail

13 Suggestions for Content Marketing Inspiration

KoMarketing Associates

Customers are a smart bunch. When customers voluntarily express what works, what doesn’t, and what their wish-fors are, the smart content marketer listens. When customers voluntarily express what works, what doesn’t, and what their wish-fors are, the smart content marketer listens. They say knowledge is power. Final Thoughts.

article thumbnail

How to Target Generation Z in B2B Marketing

KoMarketing Associates

There are a few areas of focus, such as customer service and advertising, that will be slightly different for this demographic. Simply placing the phone’s camera on an object (say, a new hardback book cover) and running the proper search in the Amazon app will bring up its best guess at products. Meet Customers Where They Are.

article thumbnail

6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

According to its Amazon description, Pink presents seemingly counter-intuitive findings, such as the fact that sometimes introverts make better sellers than extraverts. Even if you’re not a salesperson, reading To Sell Is Human can help you better understand what makes customers connect and buy from companies. Current Cost: $8.35