ANNUITAS

JANUARY 30, 2024

Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities. They include new site designer tools, promotion and loyalty tools, and a new prompt interface that is customer-facing and initially designed for online shoppers.

Marketing Analytics Tools 130

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ANNUITAS

MAY 2, 2023

What I discovered, not to my surprise, is that Salesforce has been very busy building what looks like a top-down Converged Growth tech stack to support the orchestration of engagement across the entire customer journey. The company has been adding connectors to all the key data sources that feed a data-driven marketing initiative.

Lead Ranking 130

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ANNUITAS

APRIL 8, 2014

Be it big data or customer data, behavioral data or firmographic data, people are talking about it — and for good reason. If, for example, salespeople are making changes that they shouldn’t, then the prospects and customers that are actively engaged with your brand might suddenly be excluded from the programs you want them to interact with.

Marketo 100

Marketo Demand Generation Buying Cycle Lead Scoring 100

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JULY 13, 2023

This model requires the orchestration of customer engagement across both pre-and-post sale customer journey milestones. Most GTM models tend to focus primarily on the pre-sale stages, thus leaving out critical engagement opportunities to drive lift in the lifetime customer value. What’s Inside AI Cloud?

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Lead Ranking Marketing Automation Services 130