How Amazon Dominated Black Friday & Cyber Monday 2015
DECEMBER 14, 2015
Take Notes, Consumer Brands: How Amazon Crushed the 2015 Holiday Season. As I was watching the video, Amazon immediately stood out in my mind as one of the top retail leaders on the forefront of that broadening, evolving marketing space. This year, Amazon proved that leadership on Black Friday by winning over 36% of all online sales. So, what is Amazon’s secret sauce?
Enterprise Social Networking Platforms: Think Amazon, Not Facebook
APRIL 22, 2013
If you are trying to find a reference to guide you through the journey of making your enterprise social networking successful, consider going back in the timeline 10 years before Facebook, and set your eyes on another Internet titan: Amazon.com. I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. amazon.com (Photo credit: soumit).
11 inspiring case studies of digital transformation
DECEMBER 28, 2016
Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. Need some examples?
What Brick and Mortar Retailers Can Learn from Amazon
It's All About Revenue
AUGUST 8, 2016
Despite 90% of retail sales still happening in brick and mortar stores, it’s clear that Amazon and other data-driven e-tailers are changing the face of retail. The Amazon Effect Today’s shopper journey is far different than it used to be. Amazon excels at leveraging past search and purchase history, across every device, to predict and influence shopper behavior.
Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
Buzz Marketing for Technology
MAY 22, 2013
Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat. The irony is that Wal-Mart will fulfill these orders using Amazon’s own in-store locker strategy. The word?
[Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
Modern B2B Marketing
MARCH 21, 2016
have placed 118 Amazon Prime orders in the last 6 months. But my “problem” is really the product of Amazon’s secret sauce and why they’ve been able to retain me (an admittedly extremely fickle shopper) as a loyal customer. What goes into this “secret sauce” of customer retention ? But customer retention goes past simply staying top-of-mind. Be prompt.
Amazon Launches B2B Business
Social Media B2B
APRIL 26, 2012
As the web has grown and more B2B companies have expanded their online presences, they have had to deal with the notion of Amazon as a competitor. B2B companies have also had to contend with the Amazon experience. No matter what your business, as soon as you migrate it to the web, your customers expect an experience like they get at Amazon. Wow, really? Faxes? Fasteners.
New Publication: 7 Essential Vendor Strategies for Crushing Amazon Revenue
JUNE 1, 2016
Thankfully there’s Amazon to make e-commerce easy, right? Unfortunately, navigating e-commerce on Amazon can feel about as effortless as navigating the Amazon rainforest itself. Finding success on Amazon is possible, though–it just depends on the effort and precision you choose to approach your Amazon e-commerce strategy with. In fact, while many retail marketers are accustomed to having well-defined SEO and paid media strategies complete with adequate resources, Amazon strategies often are less of a priority. Add & Optimize A+ Pages.
3 Strategies Your Ecommerce Company Should Borrow From Amazon
DECEMBER 9, 2014
Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. The Take Away. Ecommerce
BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View
Customer Experience Matrix
DECEMBER 14, 2016
The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. single customer view, has rich functionality to load data from multiple sources and do standardization, validation, enhancement, hygiene, matching, deduplication, governance and auditing.
Amazon Leads the Charge Toward Transparent Feedback
JANUARY 15, 2016
By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews. Amazon has done a lot to crack down, starting with allowing only reviewers who’ve made actual Amazon purchases to leave feedback.
5 Steps to Launching Your First Product on Amazon
AUGUST 12, 2014
About 80 million people visit Amazon each month with (mostly) the intent to buy. Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. In this post I will walk you through creating an Amazon Seller Account as well as launching your first product. 1. Create your Amazon Seller Account. Which is best?
Is Amazon Destined to Save Main Street? - Dynamic Content Possibilities
OCTOBER 23, 2013
As the world’s largest online retailer, Amazon takes a lot of criticism from established brick and mortar retailers. From their legendary feuds with book retailers such as Borders and Barnes and Noble, to the intricate details of state sales tax policy, Amazon and Main Street have been at odds for a very long time. That’s a far cry from Netflix’s 30 million U.S.
The Single Most Important Element for Increasing B2B Lead Gen and Sales
OCTOBER 4, 2016
Once a site visitor has searched for and filled their online shopping cart with desired items, competing the purchase requires literally one click: Amazon knows the customer’s preferred method of payment, credit card details, shipping address, even preferred shipping mode. The Amazon experience is clearly beginning to impact the world of B2B purchasing. Partial solutions.
How 4 Brands Are Revolutionizing the Customer Experience
It's All About Revenue
NOVEMBER 17, 2016
As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good. Each one of these interactions elicits emotion; according to eMarketer , “over time, these individual interactions or moments accrue, forming the basis for customer experience.” Customer ExperienceIdeally, it does both.
Google and Amazon race to the bottom for tablet sales
AUGUST 22, 2013
Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. Inefficiency arises when a producer or a supplier of a factor input has market power–both Google and Amazon undoubtedly have that power. Commerce Internet Marketing Amazon Android Apple Google iPad Profit margin
Email Marketing: Amazon Launches Workmail
FEBRUARY 11, 2015
Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. email marketing Amazon google keo marketing The latest addition: Workmail, an email and calendar service. This service is designed solely for work-related communication, not for personal use.
3 Powerful Hidden Benefits of Customer Reviews
NOVEMBER 11, 2015
In a webinar with Uberflip , Vinay Bhagat , Founder & CEO of TrustRadius , shared how your brand can upgrade its sales and marketing by folding customer reviews into your campaigns and processes. . Every new online review is another chance for someone to discover your product—whether it’s a blog post, an Amazon-style testimonial or a tweet. Here’s a tip: don’t.
Beating Amazon at the Review Game: Top 3 Ways to Boost Sales With Social Media Testimonials
APRIL 29, 2013
Most major brands are now allocating larger parts of their overall marketing budget to custom content. billion spent in 2012 according to The Custom Content Council – companies are looking … Continue reading → Share and Enjoy. With content marketing on the rise – a record $43.9
How Amazon Web Services Is Taking Over The Cloud Industry
EMagine B2B Blog
DECEMBER 30, 2014
Well, thanks to Amazon Web Services (AWS), now you can! Amazon Web Services is a comprehensive cloud service platform where companies can manage their servers, storage, databases and application services virtually, rather than through a physical data center. With AWS Cloud Computing, no longer have to risk serving poor customer usability or be left with unused resources.
4 Strategies to Optimize Your Differences From Amazon
DECEMBER 12, 2014
While many etailers view themselves as in competition with Amazon, it''s more effective to use Amazon''s success as an example and learn from it. We did that when we looked at three strategies to borrow from Amazon. Now, here are four strategies that you can use to optimize your differences to Amazon to provide your customers with an unbeatable shopping experience. 1) Curation.
The business and control reality behind customer experience transformation
MARCH 11, 2016
Being utterly customer-centric and putting customer (experience) first is a ‘must’ (and always should have been) and a mantra for all organizations. The real reasons why we focus so much on customer experience and the digital transformations to enhance it is […]. It’s even a core reason why organizations digitally transform. At least, so it seems.
Want to Shop on Twitter? Amazon Has a Hashtag for That
MAY 7, 2014
Amazon has made a mission of cutting the time between “want” and “own” through various innovations, such as the 1-click purchase option and Amazon Dash. Despite generally low percentages for ecommerce traffic from social media channels, Amazon has introduced their latest program with confidence. To read more content like this, subscribe to Ecommerce.
Attack of the Customers Press Release
JANUARY 24, 2013
Links and tweets are appreciated, but Amazon reviews will get you undying devotion. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first. About The Authors.
Finalizing your holiday digital marketing plan
NOVEMBER 10, 2016
Evaluate online shipping pricing and options: Let’s face it, Amazon has changed online shoppers’ delivery expectations. List cut off dates and send shipping confirmation emails with the tracking numbers so that your customers know their package is on the way and when it will arrive. Evaluate your segmentation: Show your customers that you know them better than your competition does.
Tealium Grows from Tag Manager to Customer Data Platform
Customer Experience Matrix
JUNE 22, 2015
The oddity itself I saw immediately: while most marketing systems focus on sending messages to customers, AudienceStream is organized around overwriting data and sending it to other systems. The data that Tealium sends to other systems can trigger customer messages from those systems. So Tealium does support customer messaging. Let’s step back a bit. data storage is extensive.
5 Ways CMOs Can Master Their Online Customer Experience
Buzz Marketing for Technology
NOVEMBER 15, 2013
Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. The digital affinity of consumers, who once were bound by a very tactile customer experience of seeing and touching products in-store, has put a lot of pressure on CMOs to become the boss of their online customer experience. What should you say in your follow-up communication to customers?
8 Data Points about the Importance of Customer Experience
AUGUST 30, 2013
I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. How much does the market reward companies that deliver excellent customer experience? Consider One-fifth said they would spend 50% more on companies that they felt the company put the customer first.
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect.
Amazon’s Kindle Fire Broke a Vital Content Marketing Rule: Understand Your Customers’ Needs Before Attempting to Provide a Solution
Content Marketing Today
DECEMBER 12, 2011
As many content marketing thought leaders have pointed out, Amazon is a superb content marketer. Amazon learns what you like, makes great suggestions, invite you to participate in evaluating books, music, videos, and tons of other products. They are used to Amazon’s open approach to delivering content. That represents a lot of very unhappy customers. Yikes!
E-commerce innovation, and it’s not from Amazon
OCTOBER 10, 2011
If you’re like me, you spend a lot of time looking at how Amazon does business. Amazon seemingly sells everything under the sun and they have been the standard for e-Commerce innovation since–well, since e-Commerce has existed. So, I have found a shopping experience that has innovations that I haven’t even seen at Amazon. Image by Creative Tools via Flickr.
The market disruptor no one talks about
MAY 9, 2016
If you want an alternative to the usual gang of businesses cited from conference-room podiums as “disruptive,” I’d suggest a rarely mentioned candidate whose impact will far exceeds taxicabs and hotel rooms. I’m speaking of Amazon. In reporting its quarterly earnings last week, Amazon said AWS grew 64 percent year-over-year and is on track to bring in more than $10 billion this year.
Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)
Customer Experience Matrix
MAY 11, 2016
usually hedge my bets with this sort of prediction, but will abandon my typical caution because I’m convinced that campaign management and marketing automation are too deeply rooted in the old world of batch list generation to meet today’s need for continuous optimization of customer treatments. For example, it could be tough to find out which products two customers bought in common.
What is Social Media Marketing?
DECEMBER 2, 2014
Inbound Marketing — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.” For years, I struggled to explain to my mom what I do for a living. monitoring (what are people saying about you?),
10 Customer Experiences You Need To Deliver Today
B2B Marketing Insider
JULY 15, 2015
The customer experience is your next competitive battleground. You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! However, you will always win the customer experience war. What Is Customer Experience And Why Is It So Important? The rules change daily.
Tools I use to amplify social campaigns
JUNE 30, 2015
If you’re a store or a brand or a band or an author, you can ask your friends, family, fans, and customers to help you get the word out on their behalf. I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post.
Amazon Leads the Way With Negotiation Option for Rare Items
JANUARY 30, 2015
It’s hard to call Amazon a trendsetter in this field, since eBay has done something similar for over a decade. Still, because of Amazon’s influence over ecommerce trends, we may be able to consider it groundbreaking. Amazon’s “make an offer” option is, for now, available only for rare pieces like collectibles and fine art. In truth, Amazon is a leader in the ecommerce world.
Rethinking Market Strategy In A Digital Economy
OCTOBER 23, 2016
The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. Customer behaviors have significantly shifted in the last decade impacting conventional thinking on the role of marketing and sales and their abilities to connect with customers.
What’s new in content marketing?
JULY 6, 2016
Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer action. Additionally, Google AdSense and Amazon Associates enable automated website ad space, as well. Automated Content. We all know your website and social media presence is paramount.
Why Digital Marketers Need to Get More Personal
Buzz Marketing for Technology
NOVEMBER 14, 2012
Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. Amazon continues to set the gold standard for best practices in personalization.