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How Amazon Dominated Black Friday & Cyber Monday 2015

Fathom

Take Notes, Consumer Brands: How Amazon Crushed the 2015 Holiday Season. As I was watching the video, Amazon immediately stood out in my mind as one of the top retail leaders on the forefront of that broadening, evolving marketing space. This year, Amazon proved that leadership on Black Friday by  winning over 36% of   all online sales. So, what is Amazon’s secret sauce?

Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

If you are trying to find a reference to guide you through the journey of making your enterprise social networking successful, consider going back in the timeline 10 years before Facebook, and set your eyes on another Internet titan: Amazon.com. I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. amazon.com (Photo credit: soumit).

What Brick and Mortar Retailers Can Learn from Amazon

It's All About Revenue

Despite 90% of retail sales still happening in brick and mortar stores, it’s clear that Amazon and other data-driven e-tailers are changing the face of retail. The Amazon Effect Today’s shopper journey is far different than it used to be. Amazon excels at leveraging past search and purchase history, across every device, to predict and influence shopper behavior.

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat. The irony is that Wal-Mart will fulfill these orders using Amazon’s own in-store locker strategy. The word?

How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More

Hubspot

What’s better than acquiring a new customer? If your first thought was “retaining a current customer” then your strategic thinking is in the right place. While there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI. What'd their customers think about the addition? The results?

Amazon Launches B2B Business

Social Media B2B

As the web has grown and more B2B companies have expanded their online presences, they have had to deal with the notion of Amazon as a competitor. B2B companies have also had to contend with the Amazon experience. No matter what your business, as soon as you migrate it to the web, your customers expect an experience like they get at Amazon. Wow, really? Faxes? Fasteners.

3 Strategies Your Ecommerce Company Should Borrow From Amazon

Hubspot

Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. The Take Away. Ecommerce

The Single Most Important Element for Increasing B2B Lead Gen and Sales

Webbiquity

Once a site visitor has searched for and filled their online shopping cart with desired items, competing the purchase requires literally one click: Amazon knows the customer’s preferred method of payment, credit card details, shipping address, even preferred shipping mode. The Amazon experience is clearly beginning to impact the world of B2B purchasing. Partial solutions.

How 4 Brands Are Revolutionizing the Customer Experience

It's All About Revenue

As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good. Each one of these interactions elicits emotion; according to eMarketer , “over time, these individual interactions or moments accrue, forming the basis for customer experience.” Customer ExperienceIdeally, it does both.

Amazon Leads the Charge Toward Transparent Feedback

Hubspot

By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews. Amazon has done a lot to crack down, starting with allowing only reviewers who’ve made actual Amazon purchases to leave feedback.

5 Steps to Launching Your First Product on Amazon

Fathom

About 80 million people visit Amazon each month with (mostly) the intent to buy. Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. In this post I will walk you through creating an Amazon Seller Account as well as launching your first product. 1. Create your Amazon Seller Account. Which is best?

Is Amazon Destined to Save Main Street? - Dynamic Content Possibilities

Volacci

As the world’s largest online retailer, Amazon takes a lot of criticism from established brick and mortar retailers. From their legendary feuds with book retailers such as Borders and Barnes and Noble, to the intricate details of state sales tax policy, Amazon and Main Street have been at odds for a very long time. That’s a far cry from Netflix’s 30 million U.S.

Google and Amazon race to the bottom for tablet sales

Biznology

Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. Inefficiency arises when a producer or a supplier of a factor input has market power–both Google and Amazon undoubtedly have that power. Commerce Internet Marketing Amazon Android Apple Google iPad Profit margin

Email Marketing: Amazon Launches Workmail

KEO Marketing

Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. email marketing Amazon google keo marketing The latest addition: Workmail, an email and calendar service. This service is designed solely for work-related communication, not for personal use.

Finalizing your holiday digital marketing plan

Biznology

Evaluate online shipping pricing and options: Let’s face it, Amazon has changed online shoppers’ delivery expectations. List cut off dates and send shipping confirmation emails with the tracking numbers so that your customers know their package is on the way and when it will arrive. Evaluate your segmentation: Show your customers that you know them better than your competition does.

Test 51

3 Powerful Hidden Benefits of Customer Reviews

Influitive b2b

In a webinar with  Uberflip , Vinay Bhagat , Founder & CEO of TrustRadius , shared how your brand can upgrade its sales and marketing by folding  customer reviews  into your campaigns and processes.  . Every new online review is another chance for someone to discover your product—whether it’s a blog post, an Amazon-style testimonial or a tweet. Here’s a tip: don’t.

Beating Amazon at the Review Game: Top 3 Ways to Boost Sales With Social Media Testimonials

ReadyPulse

Most major brands are now allocating larger parts of their overall marketing budget to custom content. billion spent in 2012 according to The Custom Content Council – companies are looking … Continue reading → Share and Enjoy. With content marketing on the rise – a record $43.9

4 Strategies to Optimize Your Differences From Amazon

Hubspot

While many etailers view themselves as in competition with Amazon, it''s more effective to use Amazon''s success as an example and learn from it. We did that when we looked at three strategies to borrow from Amazon. Now, here are four strategies that you can use to optimize your differences to Amazon to provide your customers with an unbeatable shopping experience. 1) Curation.

How Amazon Web Services Is Taking Over The Cloud Industry

EMagine B2B Blog

Well, thanks to Amazon Web Services (AWS), now you can! Amazon Web Services is a comprehensive cloud service platform where companies can manage their servers, storage, databases and application services virtually, rather than through a physical data center. With AWS Cloud Computing, no longer have to risk serving poor customer usability or be left with unused resources.

Want to Shop on Twitter? Amazon Has a Hashtag for That

Hubspot

Amazon has made a mission of cutting the time between “want” and “own” through various innovations, such as the 1-click purchase option and Amazon Dash. Despite generally low percentages for ecommerce traffic from social media channels, Amazon has introduced their latest program with confidence. To read more content like this, subscribe to Ecommerce.

Attack of the Customers Press Release

Paul Gillin

Links and tweets are appreciated, but Amazon reviews will get you undying devotion. New Book Explores Recent Epidemic  Of Online Customer Assaults on Businesses.   ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent  Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first. About The Authors.

The business and control reality behind customer experience transformation

i-Scoop

Being utterly customer-centric and putting customer (experience) first is a ‘must’ (and always should have been) and a mantra for all organizations. The real reasons why we focus so much on customer experience and the digital transformations to enhance it is […]. It’s even a core reason why organizations digitally transform. At least, so it seems.

Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

The oddity itself I saw immediately: while most marketing systems focus on sending messages to customers, AudienceStream is organized around overwriting data and sending it to other systems. The data that Tealium sends to other systems can trigger customer messages from those systems. So Tealium does support customer messaging. Let’s step back a bit. data storage is extensive.

5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. The digital affinity of consumers, who once were bound by a very tactile customer experience of seeing and touching products in-store, has put a lot of pressure on CMOs to become the boss of their online customer experience. What should you say in your follow-up communication to customers?

E-commerce innovation, and it’s not from Amazon

Biznology

If you’re like me, you spend a lot of time looking at how Amazon does business. Amazon seemingly sells everything under the sun and they have been the standard for e-Commerce innovation since–well, since e-Commerce has existed. So, I have found a shopping experience that has innovations that I haven’t even seen at Amazon. Image by Creative Tools via Flickr.

The market disruptor no one talks about

Biznology

If you want an alternative to the usual gang of businesses cited from conference-room podiums as “disruptive,” I’d suggest a rarely mentioned candidate whose impact will far exceeds taxicabs and hotel rooms. I’m speaking of Amazon. In reporting its quarterly earnings last week, Amazon said AWS grew 64 percent year-over-year and is on track to bring in more than $10 billion this year.

8 Data Points about the Importance of Customer Experience

Paul Gillin

I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. How much does the market reward companies that deliver excellent customer experience? Consider One-fifth said they would spend 50% more on companies that they felt the company put the customer first.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect.

Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)

Customer Experience Matrix

usually hedge my bets with this sort of prediction, but will abandon my typical caution because I’m convinced that campaign management and marketing automation are too deeply rooted in the old world of batch list generation to meet today’s need for continuous optimization of customer treatments. For example, it could be tough to find out which products two customers bought in common.

Amazon’s Kindle Fire Broke a Vital Content Marketing Rule: Understand Your Customers’ Needs Before Attempting to Provide a Solution

Content Marketing Today

As many content marketing thought leaders have pointed out, Amazon is a superb content marketer. Amazon learns what you like, makes great suggestions, invite you to participate in evaluating books, music, videos, and tons of other products. They are used to Amazon’s open approach to delivering content. That represents a lot of very unhappy customers. Yikes!

What is Social Media Marketing?

Biznology

Inbound Marketing  — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.” For years, I struggled to explain to my mom what I do for a living. monitoring (what are people saying about you?),

10 Customer Experiences You Need To Deliver Today

B2B Marketing Insider

The customer experience is your next competitive battleground. You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! However, you will always win the customer experience war. What Is Customer Experience And Why Is It So Important? The rules change daily.

Tools I use to amplify social campaigns

Biznology

If you’re a store or a brand or a band or an author, you can ask your friends, family, fans, and customers to help you get the word out on their behalf. I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post.

Rethinking Market Strategy In A Digital Economy

Tony Zambito

The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing.  Customer behaviors have significantly shifted in the last decade impacting conventional thinking on the role of marketing and sales and their abilities to connect with customers.

What’s new in content marketing?

Biznology

Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer action. Additionally, Google AdSense and Amazon Associates enable automated website ad space, as well. Automated Content. We all know your website and social media presence is paramount.

Amazon Leads the Way With Negotiation Option for Rare Items

Hubspot

It’s hard to call Amazon a trendsetter in this field, since eBay has done something similar for over a decade. Still, because of Amazon’s influence over ecommerce trends, we may be able to consider it groundbreaking. Amazon’s “make an offer” option is, for now, available only for rare pieces like collectibles and fine art. In truth, Amazon is a leader in the ecommerce world.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. Amazon continues to set the gold standard for best practices in personalization.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon  and eBay , and/or standalone ecommerce sites. Customer Experience Mobile Amazon cross channel optimization ebay mobile optimizationThat’s right, real time.

5 Customer Experience Cues From Retail

It's All About Revenue

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Alicia Fiorletta , Senior Editor of  Retail TouchPoints , an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels. Become customer obsessed. The model is entirely customer-centric, and its what makes the business successful. 2.

How to Make the Customer the Hero of Your Story

Hubspot

You may want to don the cape, drive the Batmobile, and kick the villain's butt (and who could blame you?), but most brands overlook the interests of customers when they focus on themselves. The harsh reality is that your customers don’t care about your company or products - they only care about how you’ll meet their needs. What is a customer-centric company? make a purchase.