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Content Curation vs. Creation: Finding the Right Balance

Scoop.it

Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost. Content curation is convenient and easy, but content creation tends to be more personal and reach your specific audience with more effect. Creating awesome content can be quite tough.

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Unleashing the Power of AI-Driven Content Creation

Webbiquity

Content Curation The first way AI can help generate content is by curating existing content. Content curation helps both marketers and readers save time by automatically finding interesting, high-quality content from various sources. However, it’s best to add in your own storytelling into the post as well.

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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

As former Chief Talent Officer at Netflix, she shares her own expertise on how to build trust with employees , curate productive teams, and initiate positive change within your own organization. From the 1800s until now, Sabia takes us through the timeline of the science behind telling a story to connect with an audience.

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Storytellers – Variety’s CMO on Producing Over 70 Live Events Per Year

Anyword

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. How do we develop our storytelling? How do we create more TV products?

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The 2 Big Commitments Marketers Must Make in 2024

Content Standard

We can look to companies such as Proctor & Gamble , Pizza Hut , Taco Bell, and Amazon (before it was the behemoth it is today) for proof that this strategy works. The innovative ways SGEs generate answers, curate content, and deliver personalized results are redefining the criteria for high-performing content in search.

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13 influential marketing technology leaders

ClickZ

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. Werner Vogels (Amazon). Ann Lewnes (Adobe). Max Wessel (SAP).

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Retail Media: What You Need to Know

Digilant

Perhaps most famously embodied in Amazon Sponsored Products ads, retail media advertising involves the targeted placement of brand ads and promotions to engage shoppers directly at the point of purchase intent. What Is Retail Media? At its most basic level, retail media advertising refers to advertising on retailer websites and apps.

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