Amazon, CTR and WOM - B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

Examples: Amazon, Apple, Nike. CTR: Clickthrough Rate. Also an internet advertising model where advertisers pay a publisher (usually a search engine, social media site, or website owner) a certain amount of money every time their ad is clicked. WOM: Word-of-Mouth. B2B: Business-to-Business. B2C: Business-to-Consumer.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

For example, Amazon, Apple, and Nike are primarily B2C companies. 15) Clickthrough Rate (CTR). Allowing subject matter experts, customers, or freelancers to create your content for you is a prime way to get more quality content published in less time. For example, Google and Oracle are primarily B2B companies. 6) Blogging.

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60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

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