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Introducing access to Amazon DSP

Choozle

With over five million marketplace sellers across Amazon and over two billion visitors per month, it’s become increasingly important to reach customers on Amazon-owned sites. Amazon’s DSP is an advertising platform that lets you programmatically reach audiences across Amazon-owned sites and other leading publishers.

Amazon 77
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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Reduces CAC: Strong customer relationships reduce customer acquisition cost by increasing your repeat customer purchase rate, purchase frequency, and average order value.

Loyalty 309
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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Segment Creation is designed to help retailers improve targeting and personalization using GenAI prompts, with data from inside the user’s Data Cloud instance. Users can quickly build new target segments that can be activated across marketing, commerce, service touch points for tailored journeys, offers, and recommendations.

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A Review of Retargeting Strategies to Test

NuSpark Consulting

CRM retargeting: Use customer relationship management (CRM) data to target users who have previously engaged with your brand, such as past customers or subscribers. Cart abandoners: Reach users who have added products to their shopping cart but did not complete the purchase.

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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

B2B Leaders Say Supply Chain Management Systems Are Most Important to the Customer Journey 17 percent of a B2B buyer’s complete purchasing journey is spent with a sales representative, with 44 percent of B2B buyers in the millennial demographic preferring no sales representative communication at all, while 87 percent of B2B leaders in the U.S.

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What’s new in Choozle: Supported Solutions

Choozle

Advanced CRM Matching. Amazon DSP. Advanced CRM Matching. Our advanced CRM matching offerings with Support Services allows for the uploading of hashed emails or full addresses for matching to target your customers in your digital advertising campaigns. Amazon DSP. Geofencing & Geoframing.

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

Not to mention, the alluring temptation of Amazon’s ‘frequently bought together’ section. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. CRM tools are a necessity in today’s digital-first marketing landscape. — We’ve all had the ultimate cross-selling experience at McDonald’s.