Amazon, CPL and WOM - B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

Examples: Amazon, Apple, Nike. CPL: Cost-per-Lead. Also an internet advertising model where advertisers pay a publisher (usually a search engine, social media site, or website owner) a certain amount of money every time their ad is clicked. WOM: Word-of-Mouth. B2B: Business-to-Business. Examples: Salesforce.com, Google.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

For example, Amazon, Apple, and Nike are primarily B2C companies. 24) Cost-per-Lead (CPL). Allowing subject matter experts, customers, or freelancers to create your content for you is a prime way to get more quality content published in less time. For example, Google and Oracle are primarily B2B companies. 6) Blogging.

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B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

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