60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Examples: Amazon, Apple, Nike. CPC: Cost-per-Click (See PPC). Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. FB: Facebook. WOM: Word-of-Mouth.
28 
Let's personalize your content